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Apple Quietly Updates 12-inch MacBook, Adds Rose Gold

Apple 12-inch MacBook 2016 Colors

Refresh Keeps Same Look, Gets Updated Processors, Longer Battery Life & New Finish

Apple today updated their ultra-thin 12-inch MacBook released last year. The 2016 model looks the same and maintains same starting price point, but now includes the latest Intel processors, improved graphics performance, faster flash storage and an additional hour of battery life. The $1300 laptop also becomes the first MacBook ever available in a rose gold finish, which complements the existing gold, silver, space gray color options — just like iPhone 6s.  The other already impressive specs remain the same — 12-inch Retina display, full-size keyboard, Force Touch trackpad, versatile USB-C port and all-day battery life in a design that is just 2 pounds and 13.1 mm thin.

Apple 12-inch MacBook Rose Gold (2016)

“MacBook is the thinnest and lightest Mac we have ever made and it’s our vision for the future of the notebook.”

— Philip Schiller, Apple’s senior vice president of Worldwide Marketing.

The updated MacBook features sixth-generation dual-core Intel Core M processors up to 1.3 GHz, with Turbo Boost speeds up to 3.1 GHz, and faster 1866 MHz memory. New Intel HD Graphics 515 deliver up to 25 percent faster graphics performance, and faster PCIe-based flash storage makes everyday tasks feel snappier — from launching apps to opening files. And now with up to 10 hours of wireless web browsing and up to 11 hours of iTunes movie playback.

MacBook comes with the incredibly small and versatile USB-C port for charging, data transfer and video output in a single connector that is one-third the size of a traditional USB port. Following the introduction of USB-C on MacBook, the ecosystem of Apple and third-party USB-C accessories has continued to grow, giving users added flexibility and capability.

With no moving parts or vents, MacBook is entirely fanless for silent, efficient performance. Designed for the wireless world, MacBook is equipped with the latest wireless technologies, including built-in 802.11ac Wi-Fi and Bluetooth 4.0 for fast wireless connectivity. It is perfect for tasks like streaming content from your MacBook to your Apple TV using AirPlay, exchanging files quickly using AirDrop or using wireless headphones.

Apple also today made 8GB of memory standard across all configurations of the 13-inch MacBook Air.

Pricing & Availability

The 2016 Apple MacBook is available starting today online and tomorrow in Apple’s retail stores and select Apple Authorized Resellers.

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  • 1.1 GHz dual-core Intel Core m3 processor with Turbo Boost speeds up to 2.2 GHz, 8GB of memory and 256GB of flash storage for $1,299 (US),
  • 1.2 GHz dual-core Intel Core m5 processor with Turbo Boost speeds up to 2.7 GHz, 8GB of memory and 512GB of flash storage for $1,599 (US).

Configure-to-order options include a 1.3 GHz dual-core Intel Core m7 processor with Turbo Boost speeds up to 3.1 GHz. Additional technical specifications and accessories are available online at www.apple.com/macbook.

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