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Roku Announces Availability of Roku 4K Select and Plus Series TVs

Previewed at CES 2023, Roku’s Select and Plus Series TVs are now available exclusively at Best Buy.

2023 Roku Select TV Lifestyle

At CES 2023, Roku announced that they were coming out with their own lineup of 4K TVs that were designed internally. There are also claims that they will be manufacturing these TVs as well; an announcement that caught some industry analysts by surprise because that requires a rather significant investment and expertise that few thought Roku possessed internally.  

What makes this move significant is that Roku with its streaming players, soundbars, and licensing agreements with other TV makers, is already the most popular streaming platform in the U.S. and Canada.

With an already saturated TV market dominated by Hisense, Samsung, LG, TCL, and Sony which are all fighting for the same customer base, Roku still sees an opening for their own branded Smart TVs

From Mustafa Ozgen, President, Devices, Roku: “Our goal is to make everything about a smart TV delightfully simple, from finding the TV that’s perfect for you, to opening and unboxing, to enjoying your favorite movies and TV shows,…We made purposeful decisions to ensure that our Roku Select and Plus Series TVs embody what users love most about the Roku streaming experience, and we brought in our expertise in picture quality and audio to give consumers an entertainment upgrade at an incredible value.” 

2023 Roku Plus TV Angle
2023 Roku Plus TV

What Roku is Offering

Roku is releasing 11 TV models across two Series: Roku Select and Roku Plus

The Roku Select Series includes screen sizes ranging from 24 to 75-inches (eight models) while the Plus series consists of three models in 55, 65, and 75-inch screen sizes. 

Tip: All Plus and Select TVs are LCD TVs with LED backlighting. Roku has indicated the possibility of adding OLED TVs to the mix, but nothing specific has been announced. 

NOTE: Roku did not provide advanced detailed specifications for all of its TV models but did provide an overview of the Roku Plus Series TVs feature set along with some basic Plus and Select TV feature comparison information.   

Key Features of Roku Plus Series TVs

2023 Roku Plus Series TV Lifestyle
2023 Roku Plus Series TV

Quantum Dots  (QLED): A layer of Quantum Dots is placed between the LED backlight and LCD display panel layers to enhance color saturation and accuracy.

Quantum Dot Layers

HDR: Plus Series TVs are compatible with the  Dolby Vision, HDR10+, and HDR10 formats providing flexibility in accessing compatible content and viewing it with natural brightness, contrast, and color. 

Automatic Brightness: This feature automatically adjusts the screen’s brightness settings based on the room’s lighting.

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FALD (Full Array Local Dimming: The LED backlight is divided into zones that provide precise control over highlights and black to maximize contrast for realistic depth.

Full Array LED Backlight Example
Full Array LED Backlight Example

Roku Streaming Platform: Endless Entertainment right at consumers’ fingertips, with built-in Roku streaming for access to a massive selection of free, live, and premium TV.

Roku OS 12 Home
Roku OS 12 Homescreen

Roku Voice Remote Pro: This included remote allows for hands-free voice commands, Lost Remote Finder, personal shortcut buttons, and a rechargeable battery making it easier to start watching content.

Dolby Atmos: Dolby Atmos-certified speakers are designed for clear speech and louder sound so users never miss a piece of dialogue.

Wireless Surround Sound: Wireless Surround Sound Expandability with, Roku Wireless Speakers, and Wireless Bass delivers an immersive audio experience.

Bluetooth: Bluetooth® Private Listening lets users connect wireless headphones directly to the TV to enjoy their entertainment at any volume. 

Roku OS 12: This latest update for the Roku OS brings users a more intuitive, personalized, and seamless streaming experience. Highlights include improvements and new channel partners across Live TV, Sports, content discovery, the Roku Mobile App, and more. Check out the details in our companion article: Roku OS 12 Offers A More Personalized Viewing Experience on Roku Devices.

2023 Roku Select Series TV Front
2023 Roku Select Series TV

Roku Plus and Select TV Comparison Chart 

Tip: All Roku Plus and Select TVs incorporate the same streaming/smart features through the Roku OS.

2023 Roku Plus TV Home Theater Lifestyle
2023 Roku Plus TV
Roku TV Model Series Plus Select 4KSelect HD
Screen Sizes (inches)55, 65, 7543, 50, 55, 65, 7524, 32, 40
LED Backlight TypeFully Array/Local DimmingDirect-LitDirect-Lit
Resolution4K UHD4K UHD 1080p FHD (40-inch model), 720p HD 24 and 32-inch models
HDR Dolby Vision/HDR10+, HDR10HDR10+, HDR10N/A
Automatic BrightnessXXN/A
Audio EnhancementDolby Audio, Dolby AtmosDolby AudioDolby Audio
Wireless Audio Expandability4.1 Channel Surround2.1 Channel Stereo2.1 Channel Stereo
Internet ConnectivityWi-Fi 6, 802.11ax, EthernetWi-Fi 5, 802.11ac, EthernetWi-Fi 4, 802.11bgn
Bluetooth XN/AN/A
HDMI 3 Inputs + 1 HDMI eARC3 Inputs + 1 HDMI eARC2 Inputs + 1 HDMI ARC
Composite InputXXX
Optical Audio OutputXXX
Headphone JackXXX
Roku Remote TypeRoku Voice Remote ProEnhanced Roku Voice RemoteRoku Voice Remote

Price & Availability

Roku Select and Plus Series TVs are available exclusively from Best Buy stores and

Pulse Series 4K TV Models

Select Series 4K TV Models

Select Series HD TV Models

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Tip: To complement Roku’s TVs, they will be introducing a new soundbar, that will connect wirelessly to Select and Plus TV models. The wireless soundbar will be available exclusively at Best Buy stores and online later in March 2023. Stay tuned for more information in a companion article as it is released  

From Chris Larson, Vice President of Retail Strategy at Roku: “Roku and Best Buy both share a commitment to enriching people’s lives through products and technology…We’re excited to launch Roku Select and Plus TVs exclusively at Best Buy, offering their customers even more choices from Roku, a brand they’ve come to know and love.

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