Connect with us

Hi, what are you looking for?


CES 2023: Roku’s Select and Plus Series TVs Will Be Both Designed and Made Internally

Roku’s Select and Plus Series TVs will now be designed and built internally by the streaming giant. Will there be a Roku OLED in that mix? 100% yes.

2023 Roku TV Models

Update, March 2023: Roku 4K Select and Plus Series TVs are Now Shipping. Get updated information here or read our original news story below.

In the world of TV manufacturing, it’s not exactly an industry secret that a select group of companies manufacture the majority of the panels and physical TVs that you find at your local Best Buy or on Amazon. LG Display supplies millions of panels to other brands; in case you thought otherwise. Roku’s TVs have fallen into that category over the past few years — but all of that is going to change. Roku’s Select and Plus Series TVs will now be designed and manufactured by the company in its own facilities.

The new Roku-branded TVs underline the company’s commitment to delivering a great streaming experience at an accessible price, made by the people who pioneered TV streaming.

Additionally, Roku-branded TVs will enable further innovation for consumers and around the entire TV experience, as all innovations will be made available to the full Roku TV program – inclusive of all current and future TV OEM partners. 

2023 Roku Select Series TV Front
2023 Roku Select Series TV

Additionally, Roku Plus Series TVs will have local dimming. All HD and Select 4K Series offerings will include Roku Voice Remotes, while all Plus Series TVs will come with Roku Voice Remote Pros, providing access to fan favorites like Find My Remote and Private Listening. 

Roku-branded TVs will also offer an expanded audio ecosystem, using the all-new Roku TV Wireless Soundbar and more, to make home theater set-up simple and wire-free. 

Roku’s audio and wireless technology allows Roku TV models advanced capabilities including wireless stereo on Roku Select TVs and wireless surround for Roku Plus TVs.

2023 Roku Plus Series TV Lifestyle
2023 Roku Plus Series TV

Roku also announced a new, premium OLED TV reference design, available to all Roku TV partners. This reference design will combine the excellent picture quality, contrast, and wide viewing angles that comes with OLED with the #1 selling smart TV OS in the US. 

We plan on checking out Roku’s new TVs and products at the CES 2023 and will update this story with any new images or details.

Price & Availability

Available in Spring 2023, Roku’s Select and Plus Series TVs will be available in 11 models with retail prices from $119 to $999 and screen sizes from 24” to 75” available in HD and 4K.

Update: Roku Announces Availability of Roku 4K Select and Plus

Advertisement. Scroll to continue reading.

See more coverage from CES 2023 here



  1. Jim Noyd

    January 5, 2023 at 6:52 pm

    No chance that they’ll be manufactured internally

    • Ian White

      January 5, 2023 at 6:53 pm


      I know it sounds weird but that’s what they’re saying.


      Ian White

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like


Walmart has acquired Vizio and that could be good news for consumers looking to get a good price on a new TV.


In 2024 Roku will introduce its best 4K TVs ever. New Pro Series models feature QLED and Mini-LED technology in 55", 65" and 75"...


Roku TV and video streamer owners will get more ways to personalize live TV, sports, music videos and photos.

Gift Guides

Looking for the ultimate tech or hi-fi gift for Father's Day? Your dad will absolutely love our 2023 selections from some of the best...


Google has finally pulled the plug on the original Chromecast. The streaming player will no longer receive software or security updates and apps will...


Roku's original 4K streaming player soon won't be able to stream Disney+ videos, following Roku's decision to end OS updates for the aging hardware.

New Products

Roku adds a new Home Monitoring System and implements new features to its Smart Home Lineup.


Roku OS 12 is here and will deliver a more personalized viewing experience on all Roku TVs, soundbars, and streaming devices.


ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.

SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers