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Mobile Blogging from Sony Ericsson and Google Announced

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Sony Ericsson and Google today announced that they have worked closely together to integrate Google’s Blogger and Web Search features on Sony Ericsson mobile phones. The two companies are the first in the industry to provide a pre-loaded blog application with a tight integration to the mobile camera and intuitive automatic set-up for consumers who do not already have a personal blog. The first Sony Ericsson products to offer the new service are the recently announced K610 UMTS phone and new flagship imaging handsets, the K800 and K790, announced today and available in Q2 2006.

Integrating Blogger and Google Web Search in the Sony Ericsson handsets will provide a completely new experience for consumers. Icons leading to Google Web Search have been integrated into the phones user interface to provide easy access to the information that Google Web Search can provide.

“We are seeing exponential growth in blogging and consumers are turning more and more often to the Internet as a means of sharing information or images in personal blogs,” said Jan Wareby, Corporate Executive Vice President, Head of Sales and Marketing, Sony Ericsson. “By working with Google, we’re able to offer a quick and easy way for people users to blog as they discover how convenient it is as a way to share words and pictures with friends, family and beyond. We are also delighted to collaborate with Google, the undisputed leader in Web Search, to provide our end users with relevant Internet information directly to their Sony Ericsson handsets.”

“By providing users with direct access to features like mobile search and blogging, we’re able to create a more personalized, user-friendly experience,” said Nikesh Arora, vice president, European Operations, Google Inc. “Today’s tech-savvy consumers are becoming increasingly more mobile and demand access to information on-the-go, whether it’s the latest news headlines or directions to a favourite restaurant.”

Additionally, commencing today Google will become the standard search engine for all new Sony Ericsson Internet-capable phones. It has been tightly integrated into the phone’s web experience with multiple intuitive access points. For instance, users can directly activate a Google Web Search option from whichever page they are viewing without the need to launch a new web page to complete a search. With one click, users will be able to quickly and easily access the information they need.

About Google Inc
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

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