Supports MQA & Dolby Atmos
Today, global music and entertainment streaming platform, TIDAL, is launching TIDAL Connect, the first and only lossless audio casting technology from a music streaming service, which allows users to stream music directly to connected devices. This new technology bypasses the need for Bluetooth or AirPlay2, and brings streaming music directly into your device (e.g. speaker, DAC, receiver, or preamp) via your broadband Internet (or WiFi) connection. While Spotify Connect offers similar technology, its streaming is limited to 320k bit/s. TIDAL HiFi members enjoy 4.4 times the resolution at 1411k bit/s or 44.1kHz / 16 bit and TIDAL Premium members can stream at 96 kHz / 24 bit. In simple terms, the higher the bits, the better the sound.
For the first time ever, TIDAL HiFi members can now enjoy uninterrupted playback of their favorite albums or tracks in their preferred quality on their preferred devices, with the TIDAL app functioning as a controller. Device launch partners include: Bluesound, Cambridge Audio, DALI, KEF, iFi audio, Lyngdorf, Monitor, NAD, and Naim Audio. KEF’s LS50 Wireless II stand-mount powered speakers are the first to announce compatibility. StreamUnlimited is an additional integration launch partner. Available to Premium members as well, users can open the “Now Playing,” screen while playing a song, click on the device selector on the bottom left, and choose their TIDAL Connect-enabled device for playback.
“TIDAL consistently looks for opportunities to normalize and elevate the HiFi listening experience, with its chief aims being uncompromised high-fidelity sound and seamless access to entertainment. TIDAL Connect offers HiFi members another route to discovery, making it easier to control music on a preferred device and motivating users to use TIDAL as intended, wherever and whenever.”
Lior Tibon, TIDAL COO
TIDAL Connect is also the only casting technology to feature support for the extended audio formats available through TIDAL HiFi, including Master Quality Authenticated recordings (MQA), and Dolby Atmos. MQA delivers master quality sound as the artist intended it, and Dolby Atmos provides listeners with breakthrough immersive audio experiences through spatialized, object-based audio.
TIDAL also offers music lovers unlimited access to its extensive catalogue of over 60 million tracks across all genres, thousands of expertly curated playlists by TIDAL’s seasoned editorial team and endless artist radio stations. With “HiFi Albums For You” and “New HiFi Tracks For You,” TIDAL curates playlists based on user listening patterns so HiFi members can listen to the latest releases in the best quality available. Immediately upon creating an account, members will receive a personalized “Welcome Mix” featuring music from their favorite artists and inspiring new music discovery.
For more information on how to connect, visit TIDAL.com/Connect.
