Connect with us

Hi, what are you looking for?

News

Sonos One Battles Amazon, Apple & Google for Smart Speaker Supremacy

Sonos One Stereo Pair Wireless Smart Speakers

$349 Now Buys 2 Sonos One Smart Wireless Speakers For Stereo or Multi-room Listening

Sonos may be on the brink of getting squeezed out of whole-home wireless speaker industry it first sparked 15 years ago. When Apple, Amazon, and Google enter your category there is little margin for error. Sonos speakers have never been inexpensive, but the company is getting chopped in the knees by Amazon with it’s Echo “Alexa” voice-assistant wireless speaker line now priced at $99. Apple is taking aim at the neck with its new HomePod “Siri” voice-assistant wireless speaker set to debut at $349. Meanwhile, Google’s Home line-up has products across the spectrum laying multiple body blows to the gut.

To fight back, Sonos announced a new price war strategy by offering two Sonos One speakers for $349. That’s only $50 off, but looks compelling because it matches the price of HomePod, and gets you two speakers for the price of Apple’s. The Sonos One includes Alexa voice integration now, with Google Assistant to follow. However, with no AI voice service of their own, Sonos can only depend on one of the big three platforms and therefore can only be as good, never better.

The last battle left to fight could be over sound quality, but that may not even matter as all similarly sized smart wireless speakers may be perceived as sounding good enough for the average consumer. Sure, there will be slight differences that will appeal to some, but likely not enough to gain any ground. Amazon is certainly winning right now. Consumers are literally falling in love with Alexa. It’s likely to be a bloody year, and the other audio industry stalwarts are likely to struggle in the smart home speaker segment including BoseSony, and JBL. Only Ultimate Ears has found a niche in its rugged, drop-proof, waterproof Boom/Blast series that go-anywhere.

Nevertheless, the “Sonos Two” bundle now gets you two Sonos One speakers for just $349 in the US and £349 in the UK. Or $199 for one. Each speaker can be used independently in different rooms or together as a stereo pair in the same room. The now six-month old Sonos One is already getting smarter through cloud updates that have added Spotify voice control, Alexa Flash Briefings, improved voice responsiveness and simplified the setup process. Later this year Google Assistant as well as Apple AirPlay 2 will be arrive via software update to Sonos One.

About Sonos:
Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published.

Advertisement

New Products

Amazon Devices 2022

HDTV 4K & 8K TV

Amazon is taking over our entertainment, our homes, and our lives. If you are an Amazon fan, then their new product offerings may be...

SIXFIVE V652S In-Wall Speaker Rear SIXFIVE V652S In-Wall Speaker Rear

In-Wall Speakers

SIXFIVE Audio is launching a new series of in-wall/ceiling speakers and powered subwoofers. Find out what to look for.

M&K Sound IW150A In-Wall Speakers M&K Sound IW150A In-Wall Speakers

In-Wall Speakers

The M&K Sound IW150A in-wall/ceiling speaker provides installation flexibility for use with Dolby Atmos or standard surround sound configurations.

JBL Classic Loudspeakers Black Appearance Edition (2022) JBL Classic Loudspeakers Black Appearance Edition (2022)

Floorstanding Speakers

The iconic JBL Classic Series loudspeakers arrive in limited-edition gloss black along with performance improvements on select models.

Sonus faber Arena In-Wall Speaker Sonus faber Arena In-Wall Speaker

In-Wall Speakers

The Sonus faber ARENA CI Loudspeaker lineup has arrived in time for CEDIA 2022 and these are in-walls with a hefty price tag.

Focal 100-T Series In-wall and Outdoor Speakers Focal 100-T Series In-wall and Outdoor Speakers

In-Wall Speakers

The Focal 100-T Series in-ceiling and outdoor loudspeakers, which are designed for commercial spaces are very affordable.

You May Also Like

New Products

Wireless audio and vinyl playback converging? Sonos and the Victrola Stream Carbon Wireless Turntable are an interesting partnership.

New Products

The Sonos Sub Mini, is a compact cylindrical designed subwoofer with a lower price than the Sonos Sub.

New Products

The newly redesigned Focal Utopia Headphones are finally available and the French manufacturer plans on keeping the title.

New Products

iPhone 14 can save your life with new Crash Detection and Emergency SOS via satellite. Find out which model is right for you.

Earbuds & In-Ear Headphones

At $249, the new and improved AirPods Pro arrive in a redesigned charging case with longer better life and better noise cancellation.

Amplifiers

Sneak peek of the products we are reviewing right now. More than 30 new audiophile reviews coming in August and September 2022

Articles

Looking to save some money and not spend more than $1,000 on a great pair of bookshelf loudspeakers. We have some great options from...

Articles

Our 2022 Buying Guide for the best affordable wireless speakers features some great options from KEF, PSB, Sonos, DALI, Q Acoustics and more...

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2022 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.