Following a strong showing at CES 2026, LG has announced pricing and availability for its new OLED evo G6 and C6 televisions, the successors to last year’s G5 and C5 models. The 2026 lineup builds on LG’s established OLED platform with refinements to brightness, processing, and smart features, but it arrives at a moment when the premium TV market is facing real pressure.
Chinese brands like TCL and Hisense have rapidly gained ground with aggressive pricing and increasingly competitive MiniLED and large screen offerings, while traditional rivals Samsung and Sony continue to push their own premium display technologies.
Against that backdrop, LG’s latest OLED evo models represent both an evolution of its flagship TV strategy and a reminder that the fight for the living room is getting more crowded every year.
LG OLED evo G6 Series
The LG OLED evo G6 Series serves as LG’s flagship TV lineup. It introduces Hyper Radiant Color technology built around the new Primary RGB Tandem 2.0 OLED panel, which LG says delivers up to 20% higher brightness than the 2025 G5 series. The G6 also incorporates enhanced color processing and a Reflection Free Premium screen coating designed to improve visibility in brighter rooms while maintaining the deep contrast OLED is known for.
While the G6 is currently available in 55, 65, 77, 83, and 97-inch screen sizes, LG has confirmed that the 97-inch version does not include the Primary RGB Tandem 2.0 OLED panel or the Reflection Free Premium screen coating.
Processing duties are handled by LG’s Alpha 11 Gen. 3 processor, which supports 12-bit signal processing. However, the panel itself remains limited to 10-bit color depth, which is still the high end industry standard for consumer displays. As a result, incoming 12-bit signals are downsampled to 10-bit before being displayed.
That being said, the G6 panels support a 4K/165 Hz refresh rate when supported by the source and include NVIDIA G SYNC and AMD FreeSync Premium compatibility for tear free, ultra smooth gameplay.
A 0.1 ms pixel response time and Auto Low Latency Mode (ALLM) should also appeal to dedicated gamers. The G6 further supports sub millisecond response times using ULL (Ultra Low Latency) Bluetooth, allowing compatible Bluetooth gaming controllers to connect directly to the TV for responsive cloud based gaming.
The G6 Series can be placed on a stand or wall mounted, and also supports a recessed mounting option for flush to wall installation for a cleaner, more integrated look.
Price & Availability (G6)
- OLED55G6WUA (55-inches): $2,399.99 at Best Buy | Crutchfield | LG.com
- OLED65G6WUA (65-inches): $3,299.99
- OLED77G6WUA (77-inches): $4,499.99
- OLED83G6WUA (83-inches): $6,499.99
- OLED97G6WUA (97-inches): $24,999.99
LG OLED evo C6 Series
The LG OLED evo C6 Series sits just below the G Series in LG’s lineup with more affordable pricing, but it still delivers a comprehensive feature set capable of top notch performance.
One notable move is that LG has incorporated its Primary RGB Tandem 2.0 OLED panel, the same panel used in the G6 Series, into the 77 inch and 83 inch C6 models. LG is designating these as “C6H” for their use of “Hyper Radiant Color” tech. C6 models 65 inches and smaller instead use LG’s latest standard W-OLED panel, which still delivers absolute black levels with precise pixel level lighting control, though with lower peak brightness and a slightly less extended color gamut.
However, the C6 models do not include Hyper Radiant Color technology or Brightness Booster Pro, meaning the C6 Series outside of the 77 inch and 83 inch sizes will not reach the same brightness levels as the G6. The C6 also uses a glossy screen coating rather than LG’s Reflection Free Premium technology, which remains exclusive to the G6 Series.
All models in the C Series will have the same Alpha 11, Gen 3 processor as the G6 series for improved video upconversion and better handling of low-bandwidth streaming content. The new processor also boosts the performance of the WebOS smart platform, so navigating through settings and content should be a more seamless and responsive experience.
Price & Availability (C6)
- OLED42C6PUA (42-inches): $1,399.99 (May 4, 2026) at Amazon | Best Buy | Crutchfield | LG.com
- OLED48C6PUA (48-inches): $1,599.99 (March 23, 2026)
- OLED55C6PUA (55-inches): $1,999.99 (March 23, 2026)
- OLED65C6PUA (65-inches): $2,699.99 (March 23, 2026)
- OLED77C6PUA (77-inches): $3,699.99 (March 23, 2026)
- OLED83C6PUA (83-inches): $5,299.99 (May 4, 2026)
LG OLED evo G6 vs C6: Key Differences Explained
- Brightness and Panel: The G6 incorporates LG’s Hyper Radiant technology and is designed to be up to 20% brighter than the previous G5 series, delivering significantly higher peak brightness than the standard C6 models.
- Reflection Handling: The G6 includes LG’s Reflection Free Premium screen coating on the 55 inch to 83 inch models, offering improved glare reduction compared with the glossy screen used on the C6 series.
- Screen Sizes: The G6 lineup ranges from 55 to 97 inches, while the C6 series covers a broader range from 42 to 83 inches.
- Mounting Options: Both the G6 and C6 can be placed on a stand or wall mounted, but the G6 is specifically designed for flush fit wall installation using LG’s dedicated recessed mounting system.
For more details on the LG OLED evo G6 and C6 Series TVs, including LG’s expanded AI features for 2026, refer to our previous hands-on coverage from CES 2026.
The Bottom Line
The TV technology race has reached a near fever pitch heading into 2026 as the major brands continue to reshape the competitive landscape. TCL made headlines with the introduction of its X11L SQD MiniLED TV, while Samsung and Hisense are aggressively pushing new MicroRGB and MiniLED RGB display platforms. Sony has effectively handed off its TV manufacturing to TCL, and Panasonic has shifted production of its televisions to Skyworth.
Against that backdrop, LG arrived at CES 2026 projecting confidence with the latest generation of its OLED evo lineup. But the pressure is very real. LCD based technologies continue to close the performance gap while often undercutting OLED on price and screen size.
Based on what we’ve seen so far, LG’s 2026 OLED lineup looks extremely compelling. If pricing holds and real world performance matches the promise shown at CES, the G6 and C6 could make a strong case that OLED still belongs at the top of the TV food chain.
For more information, visit LG’s OLED evo TV website.
Related Reading:
- LG Brings Back the Wallpaper TV at CES 2026 — Will it Finally Be Affordable?
- LG Unveils Art-Inspired Gallery TV as It Expands Lifestyle TV Lineup at CES 2026
- LG Enters the Micro RGB LED TV Race With evo MRGB95B: CES 2026
- LG MAGNIT 136-Inch Micro LED TV: The New Giant in Home Cinema For Those With Very Deep Pockets
