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SUBPAC and JLR Partner on “Soul Seat” for the Range Rover Sport SV Edition One

The newest Range Rover SUV has a new audio “option” to put some bump and soul in your driving experience.

Range Rover Sport SV Edition One SUV

High-end car audio has taken on a life of its own over the past 3 years with luxury automakers collaborating with brands like McIntosh, Sonus faber, Sonos, and Bowers & Wilkins. Jaguar and Land Rover appear to be next in the conga line with a somewhat different take for the Range Rover Sport SV Edition One SUV.

The SUBPAC/JLR Partnership 

SUBPAC, an industry-leading tactile audio company that brings reference-quality low-frequency monitoring solutions to audio production, has partnered with JLR (Jaguar/Land Rover) to incorporate SUBPAC technology into the New Range Rover Sport SV EDITION ONE via the Body and Soul Seat (BASS) system, a high-fidelity, tactile audio experience, complete with wellness benefits.

The goal of the SUBPAC and JLR partnership is to elevate the in-vehicle audio experience with a new approach to sound reproduction and delivery to the listener.

SUBPAC Technology

SUBPAC Body Soul Seat

The core of the SUBPAC system being used is the Body and Soul Seat (BASS) system which allows front-seat occupants to actually feel the music like never before in a car environment. 

SUBPAC’s AI optimizing software combined with transducers and membranes, delivers audio vibrations directly to the driver and passengers. This means that music is directly felt in addition to being heard. The SUBPAC system works seamlessly alongside the car’s existing Meridian 29-speaker 1430-watt Signature sound system.  

What is SUBPAC?

From Todd Chernecki, CEO of SUBPAC: “By teaming up with JLR, we are now able to bring our advanced audio technology to the automotive industry, allowing drivers and passengers to experience sound in a completely new and transformative way – by physically feeling it. The New Range Rover Sport SV is truly the perfect showcase for our AI-based solution”

From Jamal Hameedi, Director, SVO at JLR: “We’re always looking for innovative ways to enhance the driving experience…Partnering with SUBPAC has allowed us to make truly immersive audio a reality with the Body and Soul Seat by creating an unparalleled multi-sensory experience that enhances our clients’ modern luxury journey, truly setting the New Range Rover Sport SV apart.”

Range Rover Sport SV Edition One SUV Interior

Health Benefits

In addition to an immersive in-car audio experience, the Range Rover Sport SV with Body and Soul Seat is also designed to enhance the mental and physiological well-being of the front seat occupants. In a study developed by Coventry University, UK, and JLR, findings show the seat can help with stress reduction and relaxation by improving heart rate variability (HRV).

SUBPAC also has plans to expand its technology beyond automotive partnerships to gaming, and aviation, as well as enter the health & wellness market.

From John Alexiou, Co-Founder of SUBPAC: “SUBPAC’s mission has always revolved around deepening the connection between humans and sound. This partnership represents a new era and opportunity for creators in new immersive environments”.

Range Rover Sport SV EDITION ONE Non-Audio Highlights

  • Flagship: New Range Rover Sport SV combines sporting luxury with innovative performance-enhancing technologies
  • Stability: Hydraulic interlinked 6D Dynamics air suspension with pitch and roll control maintains a near-level stance during extreme acceleration, braking, and cornering.
  • Power and Acceleration: The most powerful Range Rover ever, 635PS mild-hybrid Twin Turbo V8 propels 180mph SUV from 0-60mph in as little as 3.6 seconds1 in new dynamics-optimized SV Mode.
  • Lightweight: 23-inch Carbon Fibre Wheel option contributes to 76kg total weight saving1, minimizing un-sprung mass, improving handling, acceleration, and ride quality
  • Braking: Lightweight and powerful Brembo Carbon Ceramic Brakes option, with exclusive eight-piston SV calipers for outstanding braking performance.
  • Assertive Design: Airflow-honed exterior includes reprofiled front-end and lower body sides, carbon fiber bonnet, and quad tailpipe finishers. Exclusive performance-focused SV interior.

Availability and Price

New Range Rover Sport SV EDITION ONE clients can experience Body and Soul Seat at local JLR dealers. Starting Price for the vehicle starts at £83,620 (US price not provided). No price has been provided for the SUBPAC option. 

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  1. ORT

    June 3, 2023 at 3:33 pm

    Hmmmmmm…Call it “SENSURROUND!” for cars. Any one else recall the film, “Earthquake” (1974)? Cool!


    • Ian White

      June 4, 2023 at 1:19 pm


      I’m waiting for the “washing machine” comments and I don’t get putting this in a car. Way too distracting while driving.



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