Connect with us

Hi, what are you looking for?

Car Audio

Sonos and Audi Partner for New In-Car Audio System

Sonos in-car audio is finally coming to new 2022 Audi Q4 e-tron models and it’s clear that the high-end car audio segment is about to get very competitive.

2022 Audi e-tron Interior Dashboard Sonos Premium Sound System

Sonos must have taken our challenge seriously. Spotify’s announcement this week for their Car Thing smart player sent shockwaves through the streaming industry. We mocked Sonos for being absent in the high-end car audio category which has become a huge segment with McIntosh, Sonus Faber, Naim, Focal, and Burmester signing new deals with some of the largest automakers.

High-end audio playback in your car is not a new thing — but it’s becoming a very competitive field and a great marketing opportunity for brands to show off their technology to a larger customer base. Consumers spend a lot of time driving and listening to music. Creating a better listening experience only increases the value of the car (for the driver) and builds brand loyalty. If you enjoy the sound of the system in your car — why not bring it home with components from the same companies?

Looks like Sonos and Audi have something interesting in the works for the Audi Q4 e-tron SUV.

Audi Q4 e-tron Sonos Sound System
Audi Q4 e-tron Sonos Sound System

It’s not surprising to see Sonos partner with a premium brand like Audi or that the brand new in-car audio system will be featured in an electric vehicle — it makes sense for Sonos.

Audi is desperate to convince Tesla buyers that they are a better alternative and that a premium Sonos system is part of the package.

This brand new partnership will also include future systems for forthcoming Audi A1, Q2 and Q3 models; most of these models will be available in Europe and the North American market.

The Sonos set-up in the Audi Q4 e-tron is being billed as a “premium sound system” but it’s unclear if it will be a standard feature in every model. We suspect the top Audi Q4 e-tron trim packages will include the Sonos in-car system as a standard feature.

Audi Q4 Sportback e-tron Sonos Sound System
Audi Q4 Sportback e-tron Sonos Sound System

The Sonos system uses the Sonoamic Panorama algorithm, developed by the Fraunhofer Institute in Germany, to process audio and distribute it to 10 speakers inside the cabin.

The system has the following configuration: 4 tweeters and a single center channel speaker are driven by a dedicated amplifier built into Audi’s MIB 3 digital architecture, while a separate eight-channel “booster” amp handles the four bass speakers and the subwoofer in the luggage compartment. With both amps combined, total power for the Sonos system weighs in at 580 watts.

It will be interesting to see how much of a drain on the battery the system ends up being; the e-tron SUVs don’t exactly offer class-leading range in the segment and very few consumers spending $65,000+ on an electric SUV will be too pleased if that reduces its range even more.

This announcement raises another question for us. Is this the end for Bang & Olufsen in-car systems across the entire range of Audi vehicles?

Advertisement. Scroll to continue reading.

I’ve had the opportunity to enjoy the premium Bang & Olufsen 3D Advanced in-car system in an Audi RS7 and it would be shocking to see Audi ditch that $4,800 system for Sonos.

For more information: Audi MediaCenter

Related Reading:

Sound United Looks to Automotive Sector for Growth, Leveraging Bowers & Wilkins Expertise

McIntosh MX1375 Reference System Debuts in 2022 Jeep Grand Wagoneer

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


New Products

McIntosh MB25 Bluetooth Receiver/Transmitter with vintage unit stacked

Digital Music Systems

Designed to add Bluetooth streaming to any Hi-Fi system and facilitate streaming of any source to a pair of Bluetooth headphones, the McIntosh MB25...

SilentPower LAN iPurifier Pro Rear SilentPower LAN iPurifier Pro Rear

New Products

For $299, the SilentPower LAN iPurifier Pro promises to prevent interferences coming through an ethernet cable from reaching audio devices.

Michael Fidler SPARTAN 30 headphone and line pre-amplifier Angle Michael Fidler SPARTAN 30 headphone and line pre-amplifier Angle

Headphone Amps

At $600, SPARTAN 30 promises low distortion volume control for use with active speakers or headphones.

BenQ TK710STi Gaming Projector Front BenQ TK710STi Gaming Projector Front

New Products

Priced at $1,799 or $1,999, BenQ offers gamers new laser projectors that are nearly identical. Find out which one is right for you.

REL Classic 99 Subwoofer Lifestyle REL Classic 99 Subwoofer Lifestyle

New Products

The REL Classic 99 subwoofer carries on the vintage design of the previously released Classic 98 but with a larger 12-inch driver and increased...

FiiO SR11 Digital Music Streamer FiiO SR11 Digital Music Streamer

Digital Music Systems

The SR11 joins the K11 DAC and headphone amp to create a powerful, compact sound system at an affordable price point. WiiM rival for...

You May Also Like

Digital Music Systems

Bang & Olufsen partners with TIDAL to ensure the highest quality music playback and simplify usability within one app.

New Products

While we were all distracted by the company's first headphones, Sonos quietly slipped in an update to their popular Bluetooth portable speaker.

New Products

The first wireless headphones from Sonos will arrive June 5th for $449. Does the Sonos Ace have something up its sleeve?

Gift Guides

Impress Mom this year with the latest top-rated tech gifts this Mother's Day that are guaranteed to be useful all year long.

CD Players

Bang & Olufsen's coolest CD player of the 90s returns as a limited edition Beosystem for a cool $55,000.

Digital Music Systems

Beoconnect Core seamlessly adds digital music streaming capabilities to Bang & Olufsen powered speakers.

Earbuds & In-Ear Headphones

Bang & Olufsen will release a small number of Atelier Edition products in Northern Sky Turquoise, but it will cost you.

Car Audio

From Charlottlesville, Virginia in 1974, learn how Bill Crutchfield grew a tiny car stereo mail order business into a national electronics retailer.


ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.

SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers