Cambridge Audio has been a “music first” brand since its inception and one would like to think that every company that designs and manufactures audio components and loudspeakers shares that same ethos. With so much emphasis on the hardware, it is most certainly refreshing to see that the British manufacturer is taking a different approach to reach a new audience that is not obsessed with all of the technology that we focus on when it comes to music reproduction. All of these boxes are nothing more than instruments with which to enjoy art.
Cambridge Audio happens to make excellent equipment, but that’s not enough to convince music listeners that they should buy your products over the 300 other brands that are competing for their money.
The new Made By Music podcast aims to connect music listeners with the artists whose art we consume every single day through our headphones and loudspeakers.
In each episode of the Made By Music podcast, host Sean Hannam will get up close and personal with guests to discuss key moments from their lives, in particular the records that shaped and influenced them, songs from the artists’ back catalogue, plus an ultimate “Music Moment”.
The first three episodes feature interviews with Pink Floyd bassist Guy Pratt, cultural icon Boy George, and legendary DJ/producer Norman Cook, better known as Fatboy Slim.
As well as their Music Moments, the artists talk about their careers, identities, and the power of music.
“When I hear a piece of music, it’s always about what it makes me feel emotionally, whether it makes me want to cry or burn down a building – those are the two options!” – Boy George.
The first three interviews launch exclusively on Spotify today. Further episodes with multi-award-winning and chart-topping artists, producers and more will drop fortnightly thereafter.
Cambridge Audio CEO, Stuart George, says “It’s no secret that music connects with listeners on an emotional level and our new podcast celebrates that. Listening to these incredible artists and producers talk about life-changing music moments is spine-tingling.”
As well as being the name of the new podcast series, Made By Music also becomes Cambridge Audio’s new brand slogan, underlining their lifelong obsession for music and the musicians themselves.
Listeners can also enjoy the video of each episode, which are filmed predominantly at Cambridge Audio’s own London-based live music venue, Melomania, and at key locations around the world.
Link to the podcast: bit.ly/madebymusic
Related reading: See more coverage of Cambridge Audio | HIGH END Munich 2023