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Samsung SpinPoint M5 Hard Disk Drive Series for Consumer Devices Announced

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Samsung Electronics Co., Ltd., a worldwide leader in digital consumer electronics and information technology, today announced its new 160GB hard drive using 2.5″ disks. Capacity of the single-disk platform ranges between 60 and 160GB, while a dual-disk model is under development that will provide up to 250GB of storage space. Samsung has already shipped test samples of the SpinPoint M5 Series to OEM vendors and plans to begin mass production in mid-April.

The SpinPoint M5 series utilizes perpendicular magnetic recording (PMR) technology, and the disk drive design has been optimized to allow ultra-precision adjustment of the head parking ramp position for high-density recording.

“The 2.5″ hard drive market is registering double-digit annual growth, and we expect at least a twenty-percent growth increase in 2007,” said Hyung Keun Park, executive vice president and general manager of Samsung Electronics’ Storage System Division. “With hard disk drives rapidly moving beyond PCs to include consumer electronics, we will provide customers with a new lineup of products with the highest available capacity and the best performance to enable new applications.”

The 250GB model to follow will greatly expand the storage capacity of mobile products, in step with the surging growth of multimedia content and the rapidly changing mobile environment. The weight of the 160GB hard drive has also been reduced by approximately 4% from 98.66g to 94.83g, helping manufacturers to lighten their finished products.

The M5 Series has been developed specifically for portable consumer electronics, where the key to success lies in controlling noise, vibration and power consumption. Samsung’s SpinPoint M5 hard drives are fifteen-percent quieter and use five-percent less energy than other models with the same storage capacity. The low-noise, low-power features are attractive to notebook PC or tablet PCs users.

The new SpinPoint M5 hard drives feature a 5,400rpm spin rate, 1.5Gbps SATA interface and 8MB cache memory. PATA models will be added to the lineup in May.

These drives will be among a collection of new drives on display at Samsung’s First Annual Storage Press Conference held on June 19th at the Le Parker Meridien Hotel on 118 W. 57th Street, New York City. To register, please contact Michael Ingalls at michaeli@hwhpr.com.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA) markets a broad range of award-winning consumer electronics, information systems, and home appliance products; and oversees Samsung’s North American operations, including Samsung Telecommunications America, LP, Samsung Semiconductor Inc., Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Its parent company, Samsung Electronics Co., Ltd., ranks #5 in the 2006 Consumer Electronics segment of the Fortune Magazine “America’s Most Admired Companies,” and ranks # 20 in the BusinessWeek “The Best Global Brand 100 2006.” Samsung Electronics Co, Ltd. is a top patent holder, ranking second overall in the U.S. in 2006. Please visit http://www.samsung.com for more information.

About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information please visit http://www.samsung.com

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