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Ricoh Theta SC 360-Degree Camera New Colors, Better Price

Ricoh Theta SC Colors

Ricoh today announced an affordably-priced mid-range 360-degree spherical video camera called the Theta SC. The $300 camera delivers the same high level of image quality provided in the Ricoh Theta S — with a high-performance CMOS image sensor and large-aperture dual lenses — in a more lightweight package. It captures 14-megapixel, high-resolution stills and records high-definition (HD) video clips for up to five minutes in duration onto 8GB internal storage. The resulting spherical images can be easily uploaded to the dedicated theta360.com website; posted and shared via Facebook, Google+, Google Maps and YouTube; as well as shared via Twitter and Tumblr.

Ricoh Theta SC 360-degree camera in hand

First introduced in 2013, Theta cameras are unique in their ability to allow consumers to record fully spherical images that show the entirety of a scene in photos or videos. The pocket-sized Theta SC is the fourth-generation Theta, joining the award-winning, top-of-the-line Theta S and entry-level Theta m15 series cameras.

Like its predecessors, the Theta SC boasts a stylish and sleek design, lending itself to quick and convenient operation. The camera can be handheld with one-button operation or placed on a flat surface or tripod to be remotely controlled by a smartphone and the newly updated Theta S app.

Ricoh Theta SC controlled by app

Ricoh’s updated Theta S app for iOS and Android devices is designed to be even easier to use — making capturing, viewing, managing and sharing fully spherical imagery a snap. When synchronized with a smartphone or tablet computer, the Ricoh Theta SC provides Live-view display (still images only) on the device’s monitor. This allows the user to check the outcome of various setting changes on the Live-view screen during shooting. The camera provides a choice of two display modes: Full Screen and Panorama.

Ricoh Theta SC 360-degree camera front and side views

The Ricoh Theta SC is equipped with an LED indicator on its front panel for at-a-glance confirmation of the current mode, and a still-image/video switching button on the side panel. These controls let users operate the camera smoothly and unerringly even when it is disconnected from a smartphone or tablet computer.

Pricing and Availability
The Ricoh Theta SC is now available at www.ricohimaging.com and retail outlets nationwide for $299.95 MSRP in beige, blue, pink and white.

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