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Creative ZEN Stone Portable MP3 Player Introduced

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The Tiny ZEN Stone 1GB MP3 Player Debuts at $39.99 — Carries 250 Songs, Comes in Six Colors

Creative (NASDAQ: CREAF), a worldwide leader in digital entertainment products, introduced the Creative ZEN™ Stone, the tiny, featherweight 1GB MP3 player priced at only US$39.99, available by May 14.

The Creative ZEN Stone features a smooth contoured design, so it feels naturally comfortable in your hand. It’s so light that at first, you might not believe it’s an MP3 player. The Creative ZEN Stone allows you to rock in color; pick your favorites from black, white, red, blue, pink and green, to fit any mood or fashion.

Just drag and drop up to 250 songs* to the Creative ZEN Stone. Choose “Play” or “Random” and listen to up to 10 hours of your favorite songs from a single charge of the built-in battery. You can also skip between folders containing favorite artists or playlists. The Creative ZEN Stone is so simple to use that it does not even need a screen; just skip through tracks or albums while you are on the go, or simply play all the songs randomly in the shuffle mode.

“The Creative ZEN Stone, at just $39.99, opens up a huge new market for MP3 players,” said Sim Wong Hoo, chairman and CEO of Creative. “This is an incredible price for everyone to get a superior quality MP3 player capable of holding up to 250 songs. Whether it’s your only player or a second player to take with you anywhere, the low price lets you think of MP3 players in a whole new way. You can loan it to a friend just like you would a CD or a mix tape and not have to worry about it, but you’ll like it so much that you’ll want another, so you always have one with you.”

You can personalize the Creative ZEN Stone with attractive translucent skins that include a clip and are available in five matching colors, a sporty armband that comes with a skin, and even a fashionable keychain with a tiny case that carries the player.

The Creative ZEN Stone will even have its own unique docking speaker system, the Creative TravelSound™ ZEN Stone, which will be available in black or white in July. Using micro drivers, this versatile and perfectly portable speaker system provides crystal clear sound for more than 20 hours of great entertainment anywhere you go, powered by just two AAA alkaline batteries. Also priced at only US$39.99, the Creative TravelSound ZEN Stone docks the player to make a complete portable sound system that fits comfortably in the palm of your hand, all for less than $80.

For more information about the Creative ZEN Stone and the Creative TravelSound ZEN Stone, please visit www.us.creative.com.

*Based on MP3 format encoded at 128kbps; the ZEN Stone can also hold up to 500 WMA songs encoded at 64kbps.

About Creative
Creative (NASDAQ: CREAF) is a worldwide leader in digital entertainment products. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed ZEN MP3 and portable media players. Creative’s innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment — anytime, anywhere.

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