Roku has partnered with the NBA to launch the first-ever NBA FAST (free ad-supported streaming TV) channel and the NBA Zone for the Roku platform.
These options are designed to allow basketball fans to easily find NBA games, highlights, documentaries, original series, and more.
This destination for fans starts through the Roku Sports experience. The Roku Channel is the inaugural partner of the first-ever NBA FAST channel, which is available exclusively for a limited time.
From Joe Franzetta, Head of Sports, Roku: “Roku offers the kind of sports streaming experience that no other platform has—everything is tailored to the fan, whether they’re a die-hard fanatic or just getting into the local team…This strategic league partnership brings us a giant step further in our mission to make sports programming both easy to find and engaging to watch. We’re giving our users floor seats to an always-on experience, and we’re proud to be doing it in close collaboration with the NBA.”
From Greg Beaton, NBA Senior Vice President of Content Partnerships: “We’re thrilled to expand our partnership with Roku with the NBA’s first FAST Channel and other NBA content and functionality that will serve as an enticement and on-ramp to live NBA games,…This partnership supports our goal of reaching NBA fans with our content in innovative ways.”
In the NBA Zone NBA fans who are Roku users can stay up to date with their favorite teams, plus find the latest news, game highlights, and hundreds of program selections.
The NBA Zone is located within Sports in Roku’s Home Screen Menu, and users can also search similar terms with Roku Search or Roku Voice.
The NBA FAST channel within The Roku Channel features classic games, highlights, recaps, documentaries, original series, studio shows, and interviews. Viewers can access the NBA FAST channel within The Roku Channel, through related zones (Live TV Zone, Sports Zone, NBA Zone), through the Live TV Channel Guide, or via The Roku Channel App.
Bonus: Roku will be exclusively distributing over 40 live NBA G League games nationally during the 2024-2025 NBA G League season.
Parallel to the launch, the NBA App will be integrated within the NBA Zone. This provides users quick access to the latest league news, behind-the-scenes stories, and game clips. NBA League Pass, the NBA’s premium live out-of-market game subscription service, will also be available to purchase within the offering.
From Kristina Shepard, VP of Global Advertising Sales and Partnerships at Roku: “Bringing the NBA and the #1 TV streaming platform in the U.S. together in one package is not only good for the fans—it’s also great for advertisers looking to tap into the power of marketing in sports,…We’re excited to give brands the opportunity to reach our expanding, highly engaged audience, with some of the biggest moments of the basketball season yet to come.”
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