Anything that widens the net is good for business and in the case of Qobuz — a new partnership with Samsung is a very smart step that will make its digital music streaming app available on tens of millions of Samsung Smart TVs.
Audiophiles might scoff at the idea of streaming hi-res music from their television to an AVR or soundbar, but for the rest of the planet, that might be the easiest path forward.
Some audiophiles even raised their noses when Qobuz announced a new partnership with Satan himself — I’m looking at you Sonos.
For a niche brand like Qobuz that is fighting an uphill battle to convince mainstream music listeners that they offer a more compelling alternative to Spotify or Apple Music, a partnership with a company like Samsung is almost a necessity.
Your 4K HDTV might not have an audiophile quality DAC, but one only needs to connect their television via optical or HDMI cable to a better quality system to enjoy the benefits of Qobuz’s excellent selection of music in either 16-bit/44.1kHz or hi-res formats.
The partnership will give the owners of Samsung Smart TVs in the 18 markets where Qobuz currently operates instant access to the internationally acclaimed music streaming platform. In addition, the Galaxy Store will be featuring the Qobuz app as an Editor’s Choice within the smart TV App Store, putting it front-and-center this month.
The Qobuz app for the Samsung Smart TV platform, Tizen OS, will now reach over 190 million households in 197 countries around the world.
Samsung TV owners can now download Qobuz from the app store to get a one-month free trial and find out what sets Qobuz apart as the streaming app offering the best music curation in all music genres, most unique human-crafted playlists, exclusive content including Qobuz bios and album reviews, liner notes, digital booklets, and more.
For seasoned Qobuz users, the new TV app will make listening to music through Qobuz possible throughout the house’s entire entertainment ecosystem. Existing subscribers will easily sign in via a QR code interface allowing instant access to their favorites alongside the album selections and playlists in a familiar, easy-to-use interface.
“Samsung is dedicated to redefining home entertainment and pushing the boundaries of what customers can expect from Smart TVs,” said Maya Harris, Sr. Director of Business Development and Strategic Partnerships for Samsung Electronics. “The launch of Qobuz on Samsung Smart TVs illustrates how dynamic the smart TV experience has become, both as a single platform as well as a hub for the entire connected home.”
Dan Mackta, Managing Director of Qobuz USA, notes that “smart TV apps are frequently requested by our subscribers so it makes sense to develop for the biggest first. It’s exciting to know that our service will get in front of so many music fans and all the potential customers in the Samsung ecosystem.”
For more information: qobuz.com
