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Vizio Announces Aggressive Black Friday HDTV Pricing Along with New Plasma and LCDs

FOR IMMEDIATE RELEASE
VIZIO ANNOUNCES AGGRESSIVE BLACK FRIDAY PRICING ALONG WITH NEW PLASMA & LCD
HDTV MODELS
– Vizio announces a new 42″ Plasma HDTV and 4 new LCD HDTV’s in 46″, 37″, 32″
and 20″ wide models
– Vizio holiday line up spans from 50″ Plasma HDTV at $1699.99 down to 20″
wide LCD HDTV at $399.99
– Black Friday TV shopping will leap past last year’s explosive growth
– Vizio’s L32HDTV is the best selling LCD HDTV in the U.S.
– Vizio takes #1 spot in 42″ LCD sales in the U.S.

COSTA MESA, CA – November 16, 2006 — Vizio – the maker of multiple
award-winning line of high definition flat panel TV’s, announces a flood of
new products and unprecedented price cuts on their top-selling big screen
HDTV’s starting Black Friday (the day after Thanksgiving), November 24, 2006.

The Vizio brand continues to grow in product line, performance reputation and
market share. Holiday shoppers aren’t only looking for the lowest price —
they want a high quality flat panel high definition TV at the best price.
This matches Vizio’s theme, “Where Vision Meets Value.” Vizio’s holiday
line-up starting Black Friday includes:
* VX20LHDTV – (new) 20″ LCD HDTV $399.99 @ Costco (everyday price*)
* VX32LHDTV – (new) 32″ LCD HDTV $699.99 @ Costco & Sam’s (everyday price*)
* VX37LHDTV – (new) 37″ LCD HDTV $999.99 @ Costco & Sam’s & BJ’s (everyday
price*)
* VP42HDTV – (new) 42″ Plasma HDTV $999.99 @ Costco (1 day sale price*)
* L42HDTV – 42″ LCD HDTV $1199.99 @ Sam’s (everyday price*)
* GV42LHDTV – 42″ LCD HDTV $1299.99 @ Costco & BJ’s (everyday price*)
* GV46LHDTV – (new) 46″ LCD HDTV $1649.99 @ Sam’s (everyday price*)
* P50HDTV – 50″ Plasma HDTV $1699.99 @ Sam’s & BJ’s (everyday price*), $300
off Circuit City (1 day sale*, price to be announced)
* Actual pricing is set by retailers, therefore all pricing is subject to
change

“Black Friday Week accounted for 25% of holiday TV sales in 2005, and Vizio’s
breakthrough prices may help enable an even higher figure in 2006,” according
to DisplaySearch president Ross Young. “DisplaySearch named Vizio the #1 42”
LCD TV brand in North America in Q3’06 with a 32% share supported by its
attractive pricing,” Young added.

“Vizio’s Flat TV sales, both Plasma and LCDTV, have been very successful
throughout the entire year with their most recent mention as the top selling
32″ on Quixel’s Best Sellers List for Q’3 2006, states Quixel Research
Principal Tamaryn Pratt. “This winning run up to the holiday season has
favorably positioned Vizio to capitalize on the significant product volume
that historically begins on Black Friday weekend.”

On the day after Thanksgiving, bargain-hunting home theater enthusiasts will
be delighted to find VIZIO’s 50″ Plasma HDTV (P50HDTV) at Sam’s Club and BJ’s
Wholesale for a new everyday price of just $1,699.99. Circuit City shoppers
will also find the P50HDTV offering a one-day, Black Friday $300 rebate.

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VIZIO’s dramatic price cuts continue at Costco’s one-day only sale, where
their 42″ Plasma HDTV’s (the P42HDTV and the new VP42HDTV) will break the
$1,000 cost barrier with price tags of just $999.99. Costco will also
premiere VIZIO’s new 20″ LCD HDTV at an everyday low price of just $399.99.
The VX20LHDTV is one of VIZIO’s new designs and could possibly be the lowest
priced flat panel 1080i/720p HDTV with ATSC tuner in the market.

Sam’s Club member shoppers will find the stunning VIZIO Gallevia 46″ LCD HDTV
(GV46L) has dropped $350 to hit an all-time low of just $1,649.99 and the
VIZIO 42″ LCD HDTV (L42HDTV) drops $200 for a new everyday low price of
$1,199.99.

Not to be outdone, Costco and BJ’s Wholesale will offer America’s #1 selling
42″ LCD HDTV, the VIZIO Gallevia (GV42LHDTV) at a $200 savings, for a new
everyday low price of just $1,299.99.

The #1 selling** LCD HDTV in America, VIZIO’s 32″ LCD HDTVs (L32HDTV and new
VX32LHDTV) will continue to fly off the shelves at Costco and Sam’s Club with
an everyday $699.99 price.
Costco, Sam’s and BJ’s offering the #1 selling 37″ TV , VIZIO’s 37″ LCD
HDTV’s (L37HDTV & new VX37LHDTV) remain today’s top selling performance
bargains at just $999.99.

** Quixel Research’s Best Sellers List for Q3′ 2006

About Vizio
V, Inc., “Where Vision Meets Value,” headquartered in Costa Mesa, California,
is a top ten North American flat panel television brand. The brand has been
seen and heard on TV and radio, including NBC’s Today Show, ABC’s Good
Morning America, won numerous awards from leading publications including Good
Housekeeping’s Best Big-Screens, CNET’s Top 10 Holiday Gifts, PC World’s Best
Buy, Sound & Vision’s Editors Choice, Home Theater Magazine’s Rave Award, PC
Magazine’s Editors Choice and The Perfect Vision’s Recommended Components.
Vizio is bringing vision to the consumer electronics market through practical
innovation. Vizio products offer customers the most advanced technologies at
the most affordable value. Products include the Vizio and Gallevia lines of
Plasma and LCD HDTV displays. Many of these products can be found at Circuit
City, Costco Wholesale, Sam’s Club, BJ’s Wholesale, Wal-Mart and other
retailers nationwide along with authorized online partners. For more
information or to buy direct, please call 888-VIZIOCE or visit them on the
web at www.viziotv.com.

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The V, VIZIO, Gallevia names, Where Vision Meets Value, and symbols are
trademarks or registered trademarks of V, Inc. All other trademarks may be
the property of their respective holders.

###

Source: V, Inc. Vizio Televisions

Press Contact:
Jim Noyd
Jefferson/Acker Advertising + Communications
T: 310-374-5904 x223
M: 310-951-3768
E: jim_noyd@acker.com

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