The newest console from Sony, the PlayStation 3 (PS3), is in high demand around the world. With an estimated allocation of 400,000 PS3 consoles for North America the demand is far greater than the supply. During a twelve hour period on November 18th, Sony PS3 consoles were selling at a rate of one every six seconds on eBay.com.
Using Terapeak, an eBay market research tool for eBay sellers, the following analysis was performed for “PlayStation 3” with a price range between $399 – $5,000 USD. On Saturday Nov 18th, over 10,250 Sony PS3s were sold on eBay at an average price of $1,243 USD. For a 7-day period, between November 16th and November 22nd over 28,500 PS3s were sold on eBay at an average price of $1,276. In comparison, last year a little over $23 million worth of Microsoft Xbox 360s were sold in the week following its launch (November 22nd 2005). In addition, Microsoft Xbox 360s sold at an average price of $718 per console, while Sony PS3s were selling at $1,276 per console; yielding a $558 premium over Xbox 360 consoles.
The following information provides further insight into Sony PlayStation 3 activity on eBay in the week following its launch:
On November 18th, 2006
1. Over 2250 PlayStation 3 consoles sold between 8:00 AM – 10:00 AM PST
November 16th, 2006 through November 22nd 2006
1. Over 35,000 were listed on eBay.com
2. 122 units between $4,999 USD – $6,000 USD
PlayStation 3 Consoles – November 18th, 2006
| Average Sold Price: | $1,243 |
| Total Listings: | 12,611 |
| Successful Listings | 10,262 |
PlayStation 3 Consoles – November 16th, 2006 through November 22nd 2006
| Average Sold Price | $1,276 |
| Total Listings | 35,521 |
| Successful Listings | 28,546 |
Terapeak Marketplace Research has developed the most advanced research tool, helping eBay sellers learn when to sell, what price to charge and what their competition is doing. With research tools for eBay.com, eBay.de and eBay Motors Parts and Accessories, Terapeak is the international leader in eBay market research.
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