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Philips Unveils New Semiconductor System

Solutions to Provide High Quality and Intuitive Features in Set Top Boxes and Home Media Devices

EINDHOVEN, The Netherlands – Philips is Speeding up Time-to-Market for Consumer Electronics Makers and Enabling a New Variety of Easy to Experience Multimedia Features in the Home

Leading up to CES in Las Vegas, the world’s largest annual tradeshow for Consumer Technology, Royal Philips Electronics (NYSE:PHG) (AEX:PHI) today announced two semiconductor system solutions that will enhance set top box (STB) technologies. These will ensure next generation consumer devices are easy to use for the Connected Consumer and allow for a fast time-to-market and differentiating features for Consumer Electronics (CE) manufacturers. The announcements include the STB22x, a new family of STB platforms and the introduction of a Digital Living Network Alliance (DLNA) compliant Digital Media Adaptor (DMA) reference design based on the Nexperia PNX1500 media processor.

“As STB technology is in such a competitive consumer environment, there is a need for advanced technology that is easy to integrate into the consumer device,” said Michelle Abraham, principal analyst, In-Stat. “We are seeing a greater need for HD and dual-input, dual-output STB solutions for the increasingly feature rich set top boxes. With the STB market reaching 85 million units in 2005 the demand for IC solutions such as the STB22x from Philips Semiconductors will only increase.”

“Philips STB semiconductor system solutions and reference designs offer cost optimized, high performance solutions with short time-to-market,” said Menno Kleingeld, marketing director, Philips Semiconductors. “Today’s announcements demonstrate the dedication to drive innovation in STB devices. The introduction of the STB22x platform provides CE makers with a choice of easy and fast to implement products that reduce total cost of ownership.”

Driving the STB Market with New Family of Complete STB Platforms

Philips has developed the STB22x, a new family of complete STB platforms that bring together a validated turnkey STB design, third party software and world class support. It will allow CE makers to produce low cost STBs for cable, satellite and terrestrial broadcast with fast time-to-market.

The STB22x offers support for standard definition Personal Video Recorder (PVR), dual-input dual-output, MPEG2 and MPEG4, and also integrates USB2.0 OTG and picture improvement features into the source decoder, to create a streamlined product. The STB22x family will be extended in the middle of 2006 with a High Definition (HD) source decoder to support H.264 HD and WM9 HD streams.

Enhancing Nexperia Home Media Devices for Seamless Content Sharing

Next generation Connected Consumers expect to seamlessly access digital media, such as music, video and images anywhere, anytime throughout the home from different devices. To support home consumer device manufacturers in meeting these needs, Philips has integrated the Nexperia PNX1500 media processor into a DLNA compliant DMA reference design, based on a partnership with leading software vendor Mediabolic. This reference design is available as a stand alone solution or can be integrated into TV designs.

Availability

All products will be available globally. The Nexperia DLNA compliant DMA reference design is available now and the STB22x will be available from June 2006. Additional information can be found at http://www.philips.com.

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE:PHG) (AEX:PHI) is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions.

Nexperia is a trademark of Koninklijke Philips Electronics N.V.

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