Nikon CoolPix S640 Digital Camera

Ultra-fast focus and quick response for versatile picture-taking and beautiful photo

Nikon Corporation is pleased to announce the introduction of the COOLPIX S640. With an ultra-fast autofocus system, a variety of automated shooting functions, and a 12.2 megapixel resolution combined with the quality optics of a precision 5x zoom NIKKOR lens with 28mm wide-angle coverage, the COOLPIX S640 enables photographers to securely capture every moment.

Performance features include ultra-fast autofocus, the fastest start-up time in its class* of a mere 0.7 seconds and a short shutter-release time lag. This level of performance makes it easier to capture once-in-a-lifetime expressions with just the right timing.

The COOLPIX S640 also features a custom-optimized auto white balance system based on D-SLR technologies, producing beautiful pictures that benefit from more natural color adjustments.

Optical lens shift VR images stabilization combines with high sensitivity to achieve sharper and cleaner photos in a wider variety of unsteady or low-light situations. The COOLPIX S640 can shoot at any image size up to its maximum of 4000 x 3000 pixels with light sensitivity settings of as high as ISO 6400. And Fixed range auto allows you to limit sensitivity from ISO 100 to 400 or 800 for effective control over image quality.

The COOLPIX S640 is equipped with Nikon’s new Clear Color Display technology, greatly reducing reflection and improving visibility, even outdoors in the sun. Complementing its attractive aluminum finish, the COOLPIX S640 will be available in a choice of Champagne Silver, Calm Black, Pearl White, Precious Pink or Velour Red body colors. (Color name and color availability may vary according to region.)

Additional features of the S640 include:

• Slim, stylish all metal body
• 12.2 megapixels
• 5x wide-angle NIKKOR lens
• ISO from 100-6400 at full resolution
• 2.7-inch Clear Color LCD Display
• 4-way VR Image Stabilization System
• Subject Tracking
• Scene Auto Selector Mode
• Nikon’s Smart Portrait System and movie mode

The COOLPIX S640 will be available in September 2009 for $249.95 MSRP

*Among compact cameras equipped with optical 5x zoom lens and optical vibration reduction as of August 4, 2009 (according to research conducted by Nikon Corporation).