Connect with us

Hi, what are you looking for?

New Products

Sony ULT Tower Max Party Speaker Throws Down the Gauntlet – Should JBL Be Worried?

Sony just did a major refresh to the top models in their ULT Tower party speaker lineup, blurring the line between “pro” and “party.”

Sony ULT Tower Max, ULT Tower 7 and ULT Tower 5

Two years ago, Sony launched its ULT POWER SOUND line of Bluetooth party speakers. They offered powerful high quality sound and a feature set that was hard to match. Today the company unveiled three new models in its floor-standing ULT POWER TOWER line, the ULT Tower 5, ULT Tower 7 and the new flagship ULT Tower Max. While all three offer dynamic punchy sound, the ULT Tower Max brings things to the next level with the kind of gut-wrenching power we normally only hear from multi-thousand dollar speakers or banks of PA speakers at a live concert.

Sony-ULT-Tower-7-Max-5-NYC-900px-PXL_20260811_174816110
From left to right: ULT Tower 7, ULT Tower MAX and ULT Tower 5.

Based on demos we heard in New York City last month, we wouldn’t be surprised if the ULT Tower Max could reproduce the sound of a Boeing 787 taking off at realistic SPL levels. According to the specs, the MAX can hit a max SPL of 112 dB, and that’s just for one speaker. Link a few together and you’re going to rival the sheer volume level of a classic concert by “The Who.” We’d suggest keeping some earplugs on hand in case things get crazy.

Tower-Max-Grille-Removed-700px
A Peek Behind the Grille: The ULT Tower Max features six speaker drivers in the front and another three speakers in the back for 360 degree sound.

We listened to several tracks: rock, jazz, pop and EDM, and all were reproduced with clarity and power. On the EDM track “Alive,” from KX5/deadmau5, the bass drop brought a level of deep bass impact and precision I’ve literally never heard before from a “Party Speaker.” Watch out, JBL Party Box Ultimate, the Sony ULT Tower Max has got you in its sights.

Ult-Tower-Max_ULT_button_whiteback-900px
The ULT button/dial on the front of each speaker controls volume and ULT sound mode.

The new models also feature a revamped industrial design that looks more “pro” than “party.” All of the new models feature a new tactile illuminated ULT volume knob on the front for simplified volume and sound field control. The light show has been enhanced over previous models with more lighting elements, more lighting modes and more color options as well as a feature that uses the integrated lights to reflect changes to the volume level in real time.

Ult-Tower-7-Pro-Party-900px
Sony’s new ULT Tower speakers look more at home with pro and touring gear than their flashier predecessors.

The speaker drivers and amplifiers have also been revised for improved efficiency and dynamic impact. The ULT Tower Max features three 11-inch (280mm) circular woofers (2 front, 1 rear), two midrange units (front only) and four tweeters (2 front and 2 rear) for 360 degree sound.

While the ULT Tower Max requires AC power, the ULT Tower 5 and ULT Tower 7 feature beefy built-in battery packs for off-grid entertainment. The ULT Tower 5 can last up to 20 hours and the ULT Tower 7 can last up to 30 hours on a single charge (at moderate volumes, with lighting disabled). If you activate the lighting features, battery life is cut approximately in half. In case you forget to charge your speakers in advance, a 10-minute quick charge gets you about 100 minutes of playback on the Tower 5 or 180 minutes of playback on the Tower 7.

Ult-Tower-Controls-2026-900px

Some controls which used to be on top with previous models have been moved to the back. This makes sense as a karaoke singer or DJ is likely to be behind the speaker, not on top of it. Rear controls include input selection, Party Chain, Stereo Pair and the lighting and Karaoke controls. A “Stamina” mode extends battery life by disabling the light show. Power, Bluetooth pairing and Play/Pause buttons remain on the top of the unit in the new design.

All three of the new speakers include four rubber feet on the bottom and four more rubber feet on the right side, so they can be placed vertically or horizontally depending on your needs or available space.

ULT-Tower-Max-Stereo-Pair-900px
Each of the new ULT Tower Speakers can be matched with another of the same model for true stereo. Pictured here is a pair of ULT Tower Maxes.

The new ULT Tower Speakers can be run solo, of course, or paired for true stereo in the Sony Sound Connect app or via a stereo pairing button on the back of each unit. You can also daisy chain multiple speakers together to fill larger indoor or outdoor spaces with sound. But the new speakers do this a bit differently from their predecessors.

Back on the Chain Gang

One welcome change from previous models is the new “Party Chain” feature. While synching multiple speakers together is something that most Bluetooth party speakers can do, sometimes actually using the feature gets complicated and most party speakers use proprietary systems that exclude working with other brands. Sony’s “Party Chain” offers true one-touch operation. Push the party chain button on one speaker to make it the host or master device, then hit the button on any compatible speaker within range and that speaker immediately becomes a slave – or maybe a “servant?” – to the master, playing the same content in perfect synchronization.

Ult-Tower-Party-Chain-Stereo-Pair-400px
Linking speakers together requires a single push of the “Party Chain” button (left) on the host speaker and on any speaker you wish to add to the chain.

While each chained speaker maintains its own independent volume controls, the master device volume control operates all chained speakers. So if the police show up at your door, it’s quite easy to control the mayhem, with the turn of a single dial. “What noise, officer?”

Advertisement. Scroll to continue reading.

The Party Chain feature uses Bluetooth Auracast to broadcast out to multiple devices. And because it’s an “open” Auracast protocol, it supports other brands of speakers as well. Sony doesn’t discriminate. A Sony rep told us that Party Chain has been tested with up to 100 speakers, up to 20 meters apart, but technically it should support much more than that.

Bluetooth Auracast effectively has an unlimited number of clients that can receive the broadcast from the main casting speaker. It’s similar to an FM radio station broadcasting out to an unlimited number of FM tuners. However, since one device acts as the “Caster,” all speakers normally need to be within a certain distance of that speaker in order to receive the broadcast. Auracast broadcasts can typically range up to 100 meters (330 feet) outdoors, or around 25 to 50 meters indoors (depending on obstructions like walls or furniture). It will be interesting to see if Sony provides more detailed specs in the future.

The main drawback to this switch to Auracast is that earlier Sony speakers, including earlier SRS models as well as ULT speakers released in 2024 and 2025, are not compatible with “Party Chain.” Similarly, the new models are not compatible with Sony’s previous “Party Connect” feature. We expect future models will maintain compatibility with these new speakers so the number of compatible speakers will grow over time.

Also new this year is an expanded set of inputs, including wireless Bluetooth, XLR, RCA, Quarter-Inch (6.3mm) analog, USB-A and USB-C. While the ULT Tower Max replaces the ULT Tower 10 in the line-up, the Max does not include dedicated Karaoke mics, which the ULT Tower 10 did include. If you want to add karaoke, you can get Sony’s ULT Mic wireless kit or plug a wired mic into the XLR or quarter inch mic jacks.

Ult-Tower-7-Jack-pack-900px
All three of the new ULT Tower speakers now include XLR inputs and outputs, in addition to Bluetooth, USB-A, USB-C, RCA and 1/4-inch jacks.

As we step down the line, the ULT Tower 7 and ULT Tower 5 offer a similar cosmetic design, including the lighting effects and controls. In our more extended listening tests with the ULT Tower 7, we found that it captured a fair amount of the impact of the Tower Max, but in a much smaller box and at a lower cost. The Tower 5 is even more diminutive (and much lighter) making it a good choice for the beach, camping or lake parties. But it is the only one of the new speakers that lacks wheels, so make sure you can handle the weight. The ULT Tower 5 weighs about 29 pounds (12.7 kg) while the ULT Tower 7 weighs in at 50 pounds (22.8 kg).

ULT-Tower-5-Goes-Camping-900px
With 20 hours of continuous playback, and a more compact form factor, the ULT Tower 5 would be a welcome addition to your next camping trip. It does weigh 29 pounds however, so maybe bring a roadie.

All three speakers feature Sony’s ULT Power Sound modes, which have been expanded to include new “Live” and “Flat” EQ modes to suit different situations. ULT1 sound mode provides a low bass boost that will rattle your guts, while ULT2 is like a loudness button on steroids, boosting the punchy mid bass and SPL level to provide a more impactful sound overall. “Live” mode adds reverb to make your music sound more like a live performance and “Flat” provides a neutral sound curve, for those who want to skip the theatrics. A 10-Band EQ is available in the Sony Connect app in case you want to customize the sound for your particular preferences. You can cycle through sound modes by pressing the ULT button on each speaker or in the mobile app.

All three of the new speakers feature four handles (two on the top and two on the bottom), and the Tower 7 and Tower Max feature large heavy duty wheels to make them easy to transport. This is particularly welcome on the ULT Tower MAX which weighs in at 121 pounds (56.3 kg).

The Bottom Line

While JBL dominates the party speaker space, Sony’s latest enhancements to its ULT Power Sound line-up might just challenge the party speaker king. The ULT Tower Max offers extreme bass and SPL output to fill the largest indoor or outdoor space. And the switch from a proprietary “Party Connect” feature to the more open Auracast-based “Party Chain” means Sony party speakers can play nicely with other brands, though at the expense of backward compatibility with the company’s own earlier models.

We like to see the inclusion of XLR inputs (and outputs) as it makes them more suited to pro or semi-pro use. While an HDMI port would also have been nice to connect one to a TV or a projector, you can use one of the analog inputs for that (1/4-inch or RCA). Analog RCA or headphone outputs are available on some TVs and on most lifestyle and portable projectors. Many modern TVs and projectors have Bluetooth outputs as well so you can create a wireless link from your TV to one of these new Towers.

The ULT Tower 5 offers a fairly compact footprint, while still offering punchy dynamic sound, and the ULT Tower 7 walks the line between ultimate performance and portability with a reasonably compact design, four handles and heavy duty wheels that make transportation a fairly simple matter. Check out our full review of the Ult Tower 7 for more details.

If you’re looking for a portable speaker that can fill a large space with dynamic, punchy sound, while providing seamless multi-speaker support and a flexible assortment of inputs, these new ULT Tower party speakers are definitely worth a look… and a listen.

Sony 2026 ULT Tower Speakers Pricing

The ULT Tower 5, ULT Tower 7 and ULT Tower Max will begin shipping today (September 1, 2026) from authorized Sony retailers.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

2026 Sony ECM-AX10 Spatial Audio Microphone with Eclipsa Lifestyle

A/V Furniture & Accessories

Sony’s compact ECM-AX10 brings Ambisonics, binaural, stereo and Eclipsa Audio workflows to smartphone-based content creators.

2026 Lumin S2 Network Audio Player Silver 2026 Lumin S2 Network Audio Player Silver

Music Streamers

LUMIN's S2 includes DAC technology from its X1 Network Music Player and new digital inputs, but there's no HDMI or wireless connectivity.

2026 Wattson Audio Madison Phono Angle 2026 Wattson Audio Madison Phono Angle

New Products

Can digitizing vinyl improve a phono stage? Wattson Audio’s $5,495 Madison Phono supports MM, MC, DS Audio and multiple historic EQ curves.

Magico A3 2027 Loudspeakers Lifestyle Magico A3 2027 Loudspeakers Lifestyle

Floorstanding Speakers

Magico rebuilds the A3 with M9-derived engineering, new drivers and a new cabinet. The other upgrade? Entry-level Magico now costs $25,000.

2026 JBL PartyBox Ultimate 2 Party Speaker Lifestyle 2026 JBL PartyBox Ultimate 2 Party Speaker Lifestyle

New Products

The $1,800 JBL PartyBox Ultimate 2 packs 1,500 watts, Wi-Fi 6, Roon, AI karaoke and a touchscreen into a light show speaker that isn't...

2026 TDM Neo Headphone Speaker Black in hand 2026 TDM Neo Headphone Speaker Black in hand

New Products

TDM Neo headphones twist into a Bluetooth speaker, offering one device for private listening and the occasional need to become everyone’s DJ.

Gift Ideas?

Amazon Prime Big Deal Days October 6-7, 2026

Gift Guides

Check out huge discounts on Sony, Technics, TCL, AWOL, Audioengine, Andover, ZVOX and more for two days only on Amazon's October Prime Days.

You May Also Like

A/V Furniture & Accessories

Sony’s compact ECM-AX10 brings Ambisonics, binaural, stereo and Eclipsa Audio workflows to smartphone-based content creators.

Gift Guides

Check out huge discounts on Sony, Technics, TCL, AWOL, Audioengine, Andover, ZVOX and more for two days only on Amazon's October Prime Days.

New Products

Marshall’s $499.99 Bromley 150 party speaker combines 360-degree sound, stage lighting, 40+ hour battery life, Auracast, and mic and instrument inputs.

Gift Guides

Whether you’re upgrading your home audio setup or hunting for the perfect gift, get a head start on shopping for popular and stylish tech...

Reviews

Sony's flagship True RGB TV for 2026 offers excellent performance for an LCD TV, but can it challenge OLED where it matters?

New Products

The $599 SOUNDBOKS Rider delivers 118dB, a swappable battery and IP66 protection without requiring a hand truck to move it.

Reviews

Sony's entry-level True RGB 4K TV delivers rich, refined color and better-than-average brightness. It might just be all the TV you'll ever need.

Articles

The 2026 CEDIA Expo was held last week in Denver and eCoustics was there in force to check out the latest in home theater...

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more →

Copyright © 1999-2026 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.