Connect with us

Hi, what are you looking for?

New Products

Harman International Signs Global Alliance with Bowers & Wilkins


Harman International Industries, Incorporated (NYSE:HAR) announced today that it has signed a global alliance with the B & W Group Ltd., a leading manufacturer of high-performance loudspeakers based in the United Kingdom. The agreement appoints Harman as global representative for future applications of Bowers & Wilkins technologies to the automotive OEM sector on an exclusive basis.


“This partnership adds a rich dimension to our automotive business, where brand differentiation is increasingly desired both by OEM customers and their end users,” said Dinesh Paliwal, Harman Chief Executive Officer. “Leading luxury automakers are currently installing solutions based on our Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, and other brands. We are delighted to add the legendary Bowers & Wilkins name to Harman’s family of premium brands, and we look forward to further enriching this important market segment.”

“We are very pleased to be partnering with Harman, the clear market leader, to further extend the Bowers & Wilkins brand and true sound experience in the automotive space,” added Joe Atkins, Chairman and Chief Executive Officer of the B&W Group.

Under the terms of the agreement, Harman will design and develop new branded audio solutions for the automotive sector in collaboration with Bowers & Wilkins. The two companies will blend their technical and commercial strengths based on more than 100 years of combined expertise in the premium audio field. Financial terms of the agreement were not disclosed.

Bowers & Wilkins built its first commercial loudspeaker in 1966, launching a tradition that led to such breakthrough technologies as Kevlar speaker cones, Nautilus Technology, diamond dome tweeters, matrix cabinet construction, and pressure vessel subwoofer technologies. Bowers & Wilkins products are respected by audio enthusiasts worldwide, and are deployed in prestigious professional settings such as London’s Abbey Road Studios. The B&W Group develops and markets products for home theater, hi-fi and multimedia applications under the Bowers & Wilkins, Classe’ and Rotel brand names.

Harman International Industries, Incorporated (, designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. Harman International maintains a strong presence in the Americas, Europe and Asia, and employs more than 11,000 people worldwide. The Harman International family of brands includes AKG, Audioaccess, Becker, BSS, Crown, dbx, DigiTech, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson, Revel, QNX, Soundcraft and Studer. Harman International’s stock is traded on the New York Stock Exchange under the symbol NYSE:HAR.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published.


You May Also Like

New Products

Bowers & Wilkins claims that their new PX7 S2 Active Noise Cancelling Wireless Headphones are their best but their forthcoming PX8 may even be...

Hi-Fi Components

Masimo Corporation has acquired Sound United for $1.03 billion giving them control of Marantz, Denon, Bowers & Wilkins, Polk Audio, Definitive Technology, and more...

New Products

The Bowers & Wilkins Panorama 3 includes Dolby Atmos and other practical features to improve the sound experience for TV viewing, but is it...

Integrated Amps & Stereo Receivers

What would Saul think? The Marantz Model 40n Integrated Amplifier checks off every box including performance for under $2,500.


The 2022 Lenovo Yoga 9i convertible will become the world’s first laptop to feature a bespoke Bowers & Wilkins sound system.

New Products

British speaker maker Bowers & Wilkins have designed the audio system for the Formovie T1 UST Laser Projector. Check out the details.

Floorstanding Speakers

The Bowers & Wilkins 702 and 705 Signature Loudspeakers have been upgraded and feature a new kind of blue finish to turn heads and...

New Products

The Bowers & Wilkins Zeppelin enters the wireless loudspeaker category at $799 but can it best KEF and Sonos?


ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2022 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.