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Bowers & Wilkins Panorama 3 Soundbar offers Dolby Atmos

The Bowers & Wilkins Panorama 3 includes Dolby Atmos and other practical features to improve the sound experience for TV viewing, but is it worth $999?

Bowers & Wilkins Panoram 3 Soundbar under TV

Bowers and Wilkins have a rock solid reputation in the high-end speaker category. They have also branched out into other categories, such as wireless speakers, headphones, car audio, and video projector audio. They have also released a couple of soundbars, the Panorama (2009) and the Panorama 2 (2013).

However, since the previous Panorama soundbars were released, the soundbar market has gotten a lot more crowded, and features such as Dolby Atmos, Alexa voice control, and access to streaming services, have taken center stage. 

Tip: B&W also offers another soundbar (The Formation Bar, $1,299 at Crutchfield), which is part of their Formation series of wireless speakers

Bowers & Wilkins Panoram 3 Soundbar Top Logo

Soundbar price points keep coming down. In order for Bowers & Wilkins to be competitive in the soundbar category, they have to offer something that lives up to their standards while making it appealing for both its high-end customer base and also attract more mainstream consumers to the B&W brand.

Let’s find out if the newly announced Bowers & Wilkins Panorama 3 fills the bill. 

Product Design

The Panorama 3 has a sleek design that fits below most TVs without obstructing the screen. It can also be wall-mounted using the provided wall-mount bracket. 

Bowers & Wilkins Panoram 3 Soundbar Angle Left
Bowers & Wilkins Panorama 3

The Panorama 3 is 65mm (2.5in) high, 1210mm (47.6in) wide, and 140mm (5.5in) deep. The Panorama 3 is a great visual match for 55-inch TVs, but you can use it with other TV sizes also. The Panorama 3 weighs 6.5kg (14.3lb). 

Audio Support

Speaker Complement: Inside its sleek design, the Panorama 3 houses a total of 13 speaker drivers grouped into 3 front channels, a bass channel, and two Dolby Atmos height channels. Here is the breakdown:

  • 2 (2-inch) midrange woven glass-fiber bass/midrange drivers combined with one ¾-inch titanium dome tweeter for each of the left, center, and right channels for a total of 9 drivers. 
  • 2 4-inch woven glass fiber Woofers
  • 2  vertically firing  2-inch woven glass fiber drivers for the height channels

Total System Amplifier Power Output: 400W (no reference standard provided)

Frequency Response:  43Hz – 48kHz (no reference standard provided)

Dolby Atmos: The Panorama 3’s upward-firing speakers support Dolby Atmos height channel delivery for experiencing Dolby Atmos-encoded movies, immersive Dolby Atmos music, or gaming.

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Tip: When Dolby Atmos content is not provided, the Panorama 3 reverts to a 3.1 channel forward-facing output, no upmixing is provided (the vertically firing speakers become inactive). 

Additional Audio Format Support: Dolby Digital, True HD,

Dolby Digital Plus, LPCM. DTS audio formats are not supported. 

Tip: If a Dolby Atmos signal is riding on top of a Dolby Digital Plus stream, it can be passed via HDMI-ARC as most TVs in use don’t have HDMI-eARC. However, not all TVs with HDMI ARC are Dolby Digital Plus compatible. Typically, Dolby Atmos rides on top of a Dolby TrueHD stream which can’t be passed via HDMI-ARC.

Bowers & Wilkins Panoram 3 Soundbar Rear

Streaming Options

Bluetooth V 5.2 is included for streaming music from compatible devices, such as smartphones. Bluetooth audio codecs supported include: aptX™ Adaptive, AAC, and SBC

The Bowers & Wilkins Music App provides access to a host of streaming services including Deezer,, Qobuz, Soundcloud, TIDAL, TuneIn, and more to come. 

Spotify Connect and Apple AirPlay 2 are also supported.

Tip: A forthcoming firmware update will allow the Panorama 3 to integrate with other B&W wireless speakers such as the Zeppelin and Formation series. 


Bowers & Wilkins Panoram 3 Soundbar Top Controls

The Panorama 3 does not come with remote control, but here are your options:

HDMI-CEC: If the soundbar is connected to a TV via HDMI-ARC/eARC, you can use the TV’s remote for basic soundbar functions via the HDMI-CEC protocol.

Onboard: There are onboard control buttons for power, volume, play/pause for Bluetooth content, and multi-feature navigation.

Bowers & Wilkins Music App Screenshots

Bowers & Wilkins Music App: The Music app lets you set up and control the soundbar from any mobile device, such as a smartphone or tablet. You can also use the app to stream music from a variety of popular services, as well as internet radio stations. The B&W Music App is available for both iOS and Android.

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Voice Control Support: Alexa is built-in, no additional Echo Device is required (set up through the B&W Music App).


  • (1) HDMI (ARC/eARC) input.
  • (1) Digital optical input
  • (1) Ethernet (RJ45) and WiFi
  • (1) USB-C (for firmware updates and service only)
Bowers & Wilkins Panoram 3 Soundbar Rear Ports

Tip: The Panorama 3 doesn’t provide connections for additional sources. AV sources need to be connected to the TV and then the TV passes the audio to the Panorama 3 via the TV’s HDMI-ARC/eARC or digital optical connection.


The Bowers & Wilkins Panorama 3 is easy to setup and use. With the included HDMI or optical cable, the soundbar is ready to deliver a satisfying listening experience. 

Once you have power and TV connected, install the B&W Music App on your smartphone and follow the onscreen instructions and prompts. The App will also guide you through setting up Alexa voice control if you so desire.

Bowers & Wilkins Panoram 3 Soundbar Side

What Comes in the Box

  • Soundbar
  • Power cord
  • Quick Start Guide
  • Wall Mount Bracket

Pricing and Availability 

The Bowers & Wilkins Panorama 3 soundbar is available now for $999 at (U.S. MSRP) and at other authorized dealers.

Related reading: Best Soundbars

Bowers & Wilkins Panoram 3 Soundbar Lifestyle
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