Panasonic today announced a new retractable power zoom lens to their LUMIX G X series for Micro...

Panasonic today announced their first digital interchangeable lens with power tele-zoom lens compatible with LUMIX G Series...

PENTAX announced four accessory Q-mount lenses designed for exclusive use with the PENTAX Q, in addition to...

Panasonic today announced LEICA DG SUMMILUX 25mm/F1.4 ASPH. (H-X025) interchangeable Micro Four Thirds lens compatible with its...

Based Upon a New Optical Design Platform, These Precision-Matched Wide-Angle and Telephoto Cine Zoom Lenses Feature Multiple...

20x Portable 2/3-Inch HD Zoom Lens With Built-In 2x Extender Provides Superb Optical Performance and Operational Features,...

Lensbaby announced the Sweet 35 Optic to its Optic Swap System. The Sweet 35 Optic, a 35mm...

NX Series further strengthened with launch of five new lenses, allowing every photographer to create professional quality...

Canon today announced two new versions of its popular Image Stabilizer (IS) super-telephoto lenses. The EF 600mm...

PENTAX announced the addition of a second lens for the 645D Medium Format digital camera. As the...

New creative effects lens for Micro Four Thirds and Sony Alpha NEX cameras features the Tilt Transformer,...

Olympus announced that it is developing a new flagship compact camera that will be its first digital...

World's First Interchangeable 3D Lens Panasonic today announced the world's first interchangeable 3D lens, the LUMIX G...

Panasonic today announced the world's lightest interchangeable single focal length lens, the LUMIX G 14 mm /...

Panasonic today announced LUMIX G VARIO 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) interchangeable lens for its...

PENTAX Imaging announced the smc PENTAX-DA18-135mm F3.5-5.6 ED AL DC WR lens designed exclusively for use...

Nikon Inc. announced the AF-S NIKKOR 200mm f/2G ED VR II telephoto lens. The 200mm f/2, like...