Connect with us

Hi, what are you looking for?

In-Wall Speakers

Bang & Olufsen and Origin Acoustics Expand Collaboration: CEDIA 2022

Bang & Olufsen looks to broaden its reach across North America through an exclusive partnership with Origin Acoustics.

Bang & Olufsen and Origin Acoustics Collaboration

Bang & Olufsen have announced an expansion of their relationship with Origin Acoustics at CEDIA 2022; Origin has been named the U.S. Brand Manager for Bang & Olufsen’s full range of products; which includes BeoPlay headphones, BeoVision televisions, BeoSound speakers and soundbars, and BeoAmp amplifiers.

The Bang & Olufsen announcement comes only a few days after a disappointing “preliminary” financial statement from the Danish manufacturer which saw sales decline over the past 12 months due to supply chain issues and inflationary pressures.

The upside for Bang & Olufsen is that they get to tap into Origin Acoustics’ network of custom integrators, who will gain access to sell Bang & Olufsen’s full product line; extending their existing relationship beyond architectural speakers.

Bang & Olufsen TV and Speakers Lifestyle

What consumers may not be aware of is that Origin Acoustics has been the designer of Bang & Olufsen’s Celestial in-ceiling speakers and Palatial in-wall speakers since 2016.

“Not every Origin dealer will be signed up. We don’t want to dilute the market,” says Origin Acoustics CEO Nick Berry, adding that dealers will be vetted, first by Origin and then by Bang & Olufsen, for this opportunity to be labeled as Bang & Olufsen Custom Technology Integrators (CTI). 

Berry says the selected integrators will be those that serve high net-worth individuals with a certain level of service. Those integrators will also receive additional training and marketing support. 

Moreover, the selection criteria will also be cognizant to not bring on too many new dealers that are geographically close to existing Bang & Olufsen Monobrand retail stores in the U.S. where the market does not warrant it. After that initial round of selections, Berry says Origin Acoustics will be looking for potential soft spots in the market, if any, to fill in any gaps.

The two brands will continue to collaborate on new product development opportunities and additional verticals within the U.S. market.

Origin Acoustics Announces New Speakers and Subwoofers: CEDIA 2022

Origin Acoustics Acquires Ambisonic Systems

Velodyne Subwoofers Are Coming Back: CEDIA 2022

Advertisement. Scroll to continue reading.

Discover More New Products from CEDIA 2022

3 Comments

3 Comments

  1. ORT

    October 8, 2022 at 1:17 am

    I must admit that the ONLY thing I find attractive by B&O is their beautimus Beoplay HX in the tan colour. They are pretty but not nearly so “Myrna Loy” as are the stunning Focal Bathysfears…Talk about “Classic” good looks on those ‘phones! Style is back in style. Now if only we can lose Harry Styles…total gnu. Yuck. But…I digress.

    I know…I know…B&O are Avante-Gardeners but if they want to grow their customer base might I suggest looks more flower than fertilizer?

    How was that for my take on Cashew Haggis?! HUZZAH!! And thank you for the help, Sir Brian of the House of Mitchell! I very much appreciate it.

    Enough ramblin’…

    ORT

    • Ian White

      October 8, 2022 at 5:55 pm

      ORT,

      B&O is making some really nice products right now — minus the TVs which are rebadged products in a fancier box. We’ve heard some of their wireless speakers and they are both very attractive and quite solid performers. I was shocked to see one the wireless speakers in my local Verizon phone store.

      Ian White

  2. ORT

    October 8, 2022 at 9:30 pm

    Hi Ian –

    So then, would you say they are getting better all the time? 🙂 I trust your judgment as it is far more sound than my own but as I often say, I have my druthers…

    So long as B&O discontinue teh Design by Yoko Ono looking look, I may give them a looksee. One day. When they become affordable to a non-bespoke individual such as I.

    ORT

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

New Products

Estelon X Diamond Signature Edition Loudspeakers Front

Floorstanding Speakers

At $115,000/pair, the Estelon X Diamond Signature Edition Loudspeakers will be limited to just 20 pairs.

Sony BRAVIA TVs and Sound Bars. Cinema is Coming Home. Sony BRAVIA TVs and Sound Bars. Cinema is Coming Home.

HDTV 4K & 8K TV

We got a sneak peak at Sony's 2024 BRAVIA line-up of Mini LED and OLED 4K TVs and soundbars and there's a lot to...

Sony BRAVIA Theater Bar 9 Soundbar Lifestyle Sony BRAVIA Theater Bar 9 Soundbar Lifestyle

New Products

Sony offers up four new ways to improve TV sound for 2024 which include two BRAVIA soundbars, Theater QUAD and a wearable speaker.

2024 Sony BRAVIA 4K TVs 2024 Sony BRAVIA 4K TVs

HDTV 4K & 8K TV

Sony's 2024 BRAVIA TV line-up includes 4K TVs sized from 43 to 85-inches featuring groundbreaking Mini LED and OLED technology.

iFi ZEN Phono 3 iFi ZEN Phono 3

New Products

At $249, the 3rd generation iFi ZEN Phono preamp handles both MM and MC cartridges with a subsonic filter that removes imperfections.

iFi ZEN DAC 3 iFi ZEN DAC 3

DACs

At $229, the 3rd generation iFi ZEN DAC adds a USB-C digital input and improves hi-res audio decoding up to 32-bit/768kHz PCM.

You May Also Like

Digital Music Systems

Beoconnect Core seamlessly adds digital music streaming capabilities to Bang & Olufsen powered speakers.

Earbuds & In-Ear Headphones

Bang & Olufsen will release a small number of Atelier Edition products in Northern Sky Turquoise, but it will cost you.

In-Wall Speakers

A $4,999/each, the IW500 is M&K Sound's first THX Certified Dominus in-wall loudspeaker for very large home theaters.

Articles

The COVID pandemic took a lot from us including thousands of restaurants. But a small vintage audio and record store in thriving in Brooklyn.

In-Wall Speakers

The outdoor CI market is hot and rather wet apparently. The DALI PHANTOM E-60 and E-80 WR in-ceiling speakers will be available from March,...

In-Wall Speakers

Sonos in-ceiling speaker options have expanded from 6-inch to 8-inch sizes for even greater bass extension without a subwoofer.

Gift Guides

Start your year off right with the gifts that will bring you a higher fidelity entertainment experience in 2024.

In-Wall Speakers

KEF's Extreme Home Theatre Range adds two slightly more affordable in-wall LCR models with THX Ultra Certification.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers