For 2013, Sony announced five new Cyber-shot compact digital cameras (DSC-WX80, DSC-W730, DSC-W710, DSC-TF1 and DSC-H200), which share a variety of new features including a new Advanced Flash that boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene.
Additionally, the new “Beauty Effect” feature gives users several post-shooting “re-touch” options including skin toning and smoothing, teeth whitening, eye widening and shine removal. Also, 360 Sweep Panorama mode, previously available on a few select Cyber-shot models, will now be offered throughout the entire line. This unique feature allows for seamless, detailed 360° panoramic shots.
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Ultra-Compact W Series Cameras
The new Cyber-shot WX80 compact camera features a high-resolution 16.2 MP Exmor R CMOS sensor, an 8x optical zoom lens with 16x Clear Image digital zoom and an enhanced Optical SteadyShot that minimizes camera shake for crisp, blur-free still images. Additionally, Superior Auto shooting mode has been improved to recognize and optimize settings in an even wider range of shooting situations including very low-light scenes and instances where a subject is in fast motion.
The new DSC-WX80 model is Wi-Fi capable, allowing users to send images and video clips (MP4 only) wirelessly to a compatible smartphone or tablet through Sony’s PlayMemories Mobile application. Its Wi-Fi functionality also lets shooters use their connected phone to control basic camera functions including shutter release, zoom, flash mode and more. Images can be viewed wirelessly on a networked TV or PC as well.
The feature-packed WX80 camera is also compatible with TRILUMINOUS Color, an expanded range of vivid, ultra-realistic colors that is available on select Sony BRAVIA TVs. Content shot with the camera, including still images and Full HD (1920x1080i) videos, can be experienced in these rich, natural colors when connected to compatible televisions.
Cyber-shot DSC-WX80 Digital Camera
Available in red, black and white for about $199
- 16.2 MP Exmor R CMOS sensor with 8x optical (25-200mm) / 16x Clear Image Zoom
- Built-in Wi-Fi capabilities for easy content sharing via Sony PlayMemories Mobile app
- Enhanced Optical SteadyShot for still shooting
- Full HD movie (1920×1080/60i) shooting with Optical SteadyShot Active Mode
- Improved Superior Auto mode with expanded scene recognition
- Up to 10fps burst shooting capability
- New 360 Intelligent Sweep Panorama mode for stunning panoramic photos
- Advanced Flash performance for expanded range and brightness
- New Beauty Effect offer a variety of post-shooting editing solutions
The new DSC-W730 camera features a 16.1 MP Super HAD CCD sensor with an 8x optical zoom Carl Zeiss Vario-Tessar lens. It has 720p HD movie shooting and Optical SteadyShot Active Mode.
Cyber-shot DSC-W730 Digital Camera
Available in silver, pink and blue for about $139
- 16.1 MP Super HAD CCD sensor with 8x optical zoom (25-200mm)
- HD movie (720p) shooting capabilities with Optical SteadyShot™ Active Mode
- 360 Sweep Panorama mode for stunning panoramic photos
- Advanced Flash performance for expanded range and brightness
- New Beauty Effect offer a variety of post-shooting editing solutions
The new DSC-W710 camera features a 16.1 MP Super HAD CCD sensor with a 5x optical Sony zoom lens and large physical controls for straightforward, hassle-free shooting. It can shoot 720p HD video.
Cyber-shot DSC-W710 Digital Camera
Available in silver, pink and black for about $99
- 16.1 MP Super HAD CCD sensor with 5x optical zoom (28-140mm)
- Large physical controls and buttons for straightforward, hassle-free shooting
- HD movie (720p) shooting capabilities with Optical SteadyShot™
- 360 Sweep Panorama mode for stunning panoramic photos
- Advanced Flash performance for expanded range and brightness
- New Beauty Effect offer a variety of post-shooting editing solutions
New Rugged Cyber-shot DSC-TF1 Camera
The Cyber-shot TF1 camera is designed for active shooters with a new rugged design, making it the perfect accessory for weekend adventures, family vacations and everything in between. It is waterproof (up to 33ft), dustproof, shockproof and freeze proof. The camera’s large buttons, solid, beefy camera grip and auto screen brightness further simplify operations in outdoor and underwater activities. The TF1 model has a 16.1 MP Super HAD CCD sensor with a 4x optical Sony zoom lens.
Cyber-shot DSC-TF1 Digital Camera
Available in black, orange and pink for about $199
- 16.1 MP Super HAD CCD sensor with 4x optical zoom (25-100mm)
- Waterproof (up to 10m or 33 feet), dustproof, shockproof and freeze proof
- Large buttons and camera grip and auto screen brightness simplify operation during outdoor/underwater activities
- HD movie (720p) shooting capabilities with Optical SteadyShot™
- 360 Sweep Panorama mode for stunning panoramic photos
- Advanced Flash performance for expanded range and brightness
- New Beauty Effect offer a variety of post-shooting editing solutions
Long-Zoom Cyber-shot DSC-H200
The new Cyber-shot H200 camera features DSLR-like styling and grip design modelled after Sony’s popular range of α interchangeable lens cameras. The versatile new camera features a powerful 26x optical zoom Sony lens, a 20.1 MP Super HAD CCD sensor, 720p HD movie shooting and a bright 3.0” LCD screen. For added convenience, it is powered by 4 AA batteries, eliminating the need to charge and re-charge the camera during travel.
Cyber-shot DSC-H200 Digital Camera
Available in black for $249
- 20.1 MP Super HAD CCD sensor with 26x optical zoom (22.3-580mm)
- DSLR-style body and design and compatible with AA batteries for convenience
- HD movie (720p) shooting capabilities with Optical SteadyShot™
- 360 Sweep Panorama mode for stunning panoramic photos
- Advanced Flash performance for expanded range and brightness
- New Beauty Effect offer a variety of post-shooting editing solutions
Availability
All new Sony Cyber-shot digital cameras and compatible accessories including the new LCJ-THG, LCJ-WB and LCS-TWP camera covers will be available this month.
