Connect with us

Hi, what are you looking for?

New Products

SRS Labs and VIZIO Develop Multi-year Strategic Partnership

  • New licensing agreement provides VIZIO access to SRS technologies for VIZIO branded TVs and accessories
  • VIZIO is the fastest growing flat panel TV brand is the US with LCD and Plasma models ranging from 20″ to 60″

SRS Labs, Inc. (NASDAQ: SRSL), the industry leader in surround sound, audio and voice technologies, announced today that they have formed a long-term strategic partnership with U.S.-based VIZIO granting the HDTV manufacturer access to SRS portfolio of audio and surround sound technologies for their TV and accessory products. VIZIO’s first technology implementation will be SRS TruSurround XT in flat panel TVs, beginning in Q2 2008.

VIZIO, the number 2 flat panel TV Brand in North America and number 8 worldwide for Q1 2008, is one of the industry’s fastest growing brands of HDTVs. Offering some of the most affordable HDTVs on the market, VIZIO also provides state-of-the-art features and technologies making them an ideal partner for SRS. The pairing of the two companies ensures consumers the best possible entertainment experience.

SRS TruSurround XT is a sophisticated multichannel processing technology which takes the surround content found in television shows and movies and creates an immersive theater-like entertainment experience over the TV’s built-in stereo speakers. With the size of the bezels shrinking in each new generation of flat panel TVs, audio quality becomes a greater concern because the drivers are also becoming increasingly smaller. With TruSurround XT, it is possible to provide correction for even the smallest speakers, regardless of whether they are down-firing or side-firing. The result is an engaging surround sound effect without the clutter, wires, added expense or complexity of a multi-speaker configuration.

“VIZIO prides itself on offering the most affordable HDTVs at any size, yet, we also want to provide our end users with the most current features and quality available,” said John Morriss, VIZIO vice president and general manager of VIZIO’s TV Business Unit. “With the physical constraints of today’s slimmer FPTVs, an optimal audio experience is a greater challenge. Working closely with SRS’ engineering team to custom-tune TruSurround XT to fit our product requirements, we’ve been able to ensure that our customers receive the highest quality surround sound experience from VIZIO TVs. We are very pleased to partner with SRS Labs to deliver state-of the-art audio performance that supports our aggressive business model,i added Morriss.

A 2007 Consumer Electronics Association (CEA) report found that 76% of all flat panel TVs are used without a separate audio amplification system and, therefore, consumer are left to rely on the internal speakers of the television when watching TV. In another study conducted by MarketTools, when asked what consumers would like to change about the TV they watch most often, consumers ranked “Better Sound” second, just behind larger screen size. Through the inclusion of SRS TruSurround XT in their TVs, VIZIO is providing consumers a cost effective solution to experience superior sound with high quality surround effects, drastically improving the experience of watching DVD movies and multichannel TV broadcasts.

“We are excited about this new strategic relationship with one of the leading flat panel TV brands in the US. The combination of our innovative technology designs and the ability to customize TruSurround XT for optimum performance with VIZIO products enables us to provide a great entertainment experience without any extra components, wires, or expenses,” said Allen Gharapetian, VP of Marketing for SRS Labs.

VIZIO will initially ship three models with SRS TruSurround XT, which includes a 42 and a 47-inch LCD plus a 50-inch plasma. Starting in the second quarter of 2008, these models will be available at Costco, Sam’s Club, Wal-Mart, Sears, K-Mart and Circuit City.

To celebrate this announcement, SRS Labs is running a sweepstakes together with its sponsoring partner, VIZIO, to give away 3 flat panel TVs featuring SRS TruSurround XT surround sound technology (a 42 and 47 LCD and a 50 Plasma). The sweepstakes will take place June 10 July 4, 2008. To enter for your chance to win, please visit www.srslabs.com/TVsweepstakes

About VIZIO
VIZIO, Inc. “Where Vision Meets Value,” headquartered in Irvine, California, is America’s #1 20 and above LCD HDTV Company. The VIZIO brand has been seen and heard on TV and radio, including NBC’s Today Show, ABC’s Good Morning America, Dr. Phil, The Ellen Show and Live with Regis and Kelly, won numerous awards from leading publications including a #1 Ranking in the Inc. 500 for Top Companies in Computers and Electronics, Good Housekeeping’s Best Big-Screens, CNET’s Top 10 Holiday Gifts, PC World’s Best Buy, Sound & Vision’s Editors Choice, Home Theater Magazine’s Rave Award, PC Magazine’s Editors Choice, AVRev.com’s #1 Product We Love the Best and The Perfect Vision’s Products of the Year. VIZIO is bringing vision to the consumer electronics market through practical innovation. VIZIO products offer customers advanced technologies at the most affordable value. Products include the VIZIO, Maximvs and Gallevia lines of Plasma and LCD HDTVs. Many of these products can be found at BJ’s Wholesale, Circuit City, Costco Wholesale, Sam’s Club, Sears, Wal-Mart, and other retailers nationwide along with authorized online partners. For more information, please call 888-VIZIOCE or visit on the web at www.VIZIO.com.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

Advertisement. Scroll to continue reading.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Latest Products

Zeitgeist Germany Tree Collection IEMs

Earbuds & In-Ear Headphones

At $814, Zeitgeist Germany offers bespoke IEMs carved from 4 different types of wood -- Sequoia, Zebrano, Olive and Redheart.

TCL A1 Portable Lifestyle Projector TCL A1 Portable Lifestyle Projector

New Products

At $499, the TCL A1 is a 1080p portable lifestyle projector that lets you bring big screen entertainment wherever you go.

Bose 901 60th Anniversary Edition Speakers Lifestyle Front Bose 901 60th Anniversary Edition Speakers Lifestyle Front

Bookshelf Speakers

Without any public fanfare, Bose has recreated its legendary 901 Direct Reflecting Loudspeakers that we would like to see and hear in person.

Musical Fidelity M8x Vinyl Phono Stage Silver Front Angle Musical Fidelity M8x Vinyl Phono Stage Silver Front Angle

New Products

Musical Fidelity's new flagship M8x Vinyl Phono Stage is both fully discrete and fully balanced with improved gain stage and more.

Master & Dynamic ME05 Wired Earphones Master & Dynamic ME05 Wired Earphones

Earbuds & In-Ear Headphones

Are wired earphones coming back? The new $199 Master & Dynamic ME05 in-ear headphones refresh a 10-year old design with added support for hi-res...

McIntosh MSA5500 Integrated Streaming Amplifier (Front) McIntosh MSA5500 Integrated Streaming Amplifier (Front)

Digital Music Systems

At $8,000, the McIntosh MSA5500 streaming integrated amplifier isn't for everybody, but it's hard not to be impressed with its styling and audio technology.

Gift Ideas?

Christmas Gift Guide 2024 for Hi-Fi, Headphones and Home Theater

Gift Guides

From headphones to home theater, these high performance audio gifts will exceed the expectation of any movie or music lover on your list.

You May Also Like

Daily Deals

Our favorite soundbars on sale for Black Friday 2024 that we would actually buy for ourselves or recommend to family and friends.

New Products

In addition to its TVs, Vizio also makes an extremely popular line of soundbars. The M-Series has been updated for 2023.

Reviews

The Vizio M51ax-J6 5.1-channel Sound Bar includes external surround speakers, support for Dolby Atmos, DTS:X and more for only $329.

New Products

For 2024 VIZIO is introducing seven new soundbars priced from $99 to $499 that easily attach to the bottom of a TV.

HDTV 4K & 8K TV

At 86-inches in diagonal, Vizio's largest 4K TV ever arrives at the end of April for only $999.

HDTV 4K & 8K TV

Walmart has acquired Vizio and that could be good news for consumers looking to get a good price on a new TV.

HDTV 4K & 8K TV

Vizio simplifies its 2023 4K QLED TV line-up down to 5 new models, priced from $399 to $999 in 55, 65 and 75-inch screen...

HDTV 4K & 8K TV

Vizio's new TV Home Screen provides easier navigation, enhanced features, and fixes a number of issues that plagued SmartCast.

Advertisement

ecoustics is a hi-fi and music magazine offering product reviews, podcasts, news and advice for aspiring audiophiles, home theater enthusiasts and headphone hipsters. Read more

Copyright © 1999-2024 ecoustics | Disclaimer: We may earn a commission when you buy through links on our site.



SVS Bluesound PSB Speakers NAD Cambridge Audio Q Acoustics Denon Marantz Focal Naim Audio RSL Speakers