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Sonos Pro Offers Music Management for Businesses

Sonos offers its first software as a service (SaaS) to control music across multiple locations for retail, restaurants, and more.

Sonos Pro Lifestyle Restaurant

Since its founding in 2002, Sonos has been on a mission to provide wireless audio solutions for consumers. With a foundation in compact wireless speakers, their new Era series is getting a lot of attention. They have also branched out very successfully into the home theater category with the Sonos ARC, Beam, and Ray soundbars. In portable audio, Sonos offers the Roam and Roam SL. Sonos also has a line of architectural speakers.

However, Sonos also has a growing presence providing speaker options and supporting services for the professional and commercial business categories.

Sonos Professional Speaker Insallation

For 2023, Sonos is expanding its presence in the business market further with Sonos Pro, its first Software as a Service (SaaS) offering.

With the end of the COVID pandemic, consumers are steadily returning to brick-and-mortar, retail stores, and restaurants. To tap into this trend, Sonos is leveraging music, visuals, and scents to create a sensory in-store experience that builds an emotional connection with customers. 

What Sonos Pro Is

Sonos’s service builds on the increased presence of Sonos products being used in commercial spaces by providing a custom software management solution, that better fits the needs of that environment as opposed to the less complex needs of a home solution.

The Sonos Pro software platform works with existing Sonos products by making it easier for businesses to manage sound delivery to one or more locations. Sonos Pro provides commercially-licensed music with a simple dashboard that allows users to see what’s playing across every business location if needed.

Sonos Pro Lifestyle Retail iPad


Speakers: Sonos Pro works with existing Sonos speakers to fill any space with immersive sound.

Sound Quality: Fill each location with clear, balanced, and detailed sound from Sonos speakers. Enjoy Sonos hardware design and intuitive control.

Sonos Pro Lifestyle Wall Speaker

Sonos Backgrounds: Available exclusively to Sonos Pro customers, Sonos Backgrounds is a commercially licensed music service with a selection of royalty-free music, including playlists for different moods, seasons, and types of businesses.

Additional Commercial Music Services: Access commercial music services like Mood Mix, Soundtrack Your Brand, Rockbot, SoundMachine, and more.

Tip: You can still enjoy all the streaming services you already use.

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Set Brand Tone: Enjoy access to commercially-licensed music or third-party commercial streaming services to create a consistent brand experience and engage customers.

Sonos Pro Dashboard Overview

Manage and Monitor: Unlock a tailored Sonos app experience and remote management capabilities, including a web-based dashboard that allows businesses to view and manage activity across locations.

Tip: Subscribers will have a tailored app experience within the S2 app.

Customize and Scale: Outfit locations with a few compact speakers or a mix of smart speakers and components across multiple locations. Expand the number of speakers and adjust subscription plans accordingly as the business grows.

Sonos Pro Dashbaord Example Boston

Provided Control: Remote Monitoring & Management (RMM) allows users to manage, troubleshoot and implement system upgrades remotely.

Third-Party Control:  Streamline onsite control of music with Crestron, Lutron, and Control4 options if desired.

Scheduling: Implement preset schedules to automatically play or pause selected music to allow employees to focus on customers.

User Access: Delegate access to trusted employees and set permissions to keep unauthorized users out.

Sonos Pro Lifestyle Retail

Support: Premium support is provided. This includes a dedicated customer success manager to help answer questions or resolve issues on demand.

Availability and Pricing

Sonos Pro is available in the United States for $35 per month per location. Contact Sonos for information on other geographical markets. For more information, visit

Related Reading: Sonos Unveils Era 100 & Era 300 Wireless Speakers With Support For Dolby Atmos

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