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Shure SE115 Sound Isolating Earphones

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Brilliant Sound and Color For $99

At the Consumer Electronics Show and Macworld Conference and Expo, Shure Incorporated today unveiled the SE115, the newest, most affordable, and most colorful member of the Company’s acclaimed family of Sound Isolating™ Earphones. The SE115 arrives in four vivid hues — Blue, Pink, Black, and Red — and at a $99 price point. Already a likely icon for its aesthetics and affordability, this newest earphone, like the Company’s other SE models (SE210, SE310, SE420 and SE530), is most remarkable for how it reproduces sound.

During the past five years, Shure has delivered a personal listening experience unlike any other, making the brand synonymous with exceptional sound quality. While many have tried, none have been able to achieve the same combination of reliability, comfort, portability, style, and audio performance without compromising one requisite for another. Now, with the SE115, creative Shure engineers have achieved a new breakthrough and fit a dynamic driver capable of delivering incredibly rich bass into the sleek, compact form factor once only attainable with a smaller driver.

“There’s no doubt about it — for decades, Shure has set the standard for superior audio and unparalleled design,” said Mark Karnes, Executive Director, Global Marketing, Shure. “Now, as MP3 players, smartphones, portable gaming systems, and laptops break new ground in functionality and style, our engineers have blasted even bigger sound into a smaller and more beautiful package than ever before.”

Additional SE115 features include:

  • Superior Sound Quality: The Second Generation Dynamic MicroSpeaker delivers detailed, warm sound with enhanced bass.
  • Color and Style: Blue, Pink, Black, and Red create a personal fashion statement for any user.
  • Isolation from Background Noise: Unique Sound Isolating technology prevents outside noise from interfering with the user’s listening experience.
  • Superior Comfort and Flexibility: The included Shure fit kit provides interchangeable earphone fit and cable options that deliver unmatched personal customization.

Pricing and Availability
At a $99.99 retail [$119.99 MSRP], the SE115 Sound Isolating Earphones will be available to consumers in spring 2009 and will carry a two-year limited warranty. The SE115 and all Shure Sound Isolating Earphones and inline accessories can be purchased online at www.shure.com, as well as at select retail partners.

About Shure Incorporated
Founded in 1925, Shure Incorporated is widely acknowledged as the world’s leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.

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