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Chinese HDTV Market Developing Slowly

With companies in the Chinese HDTV service market generally adopting wait-and-see strategies at present, investment and marketing efforts on HDTV in China have been small, reports In-Stat ( As a result, HDTV subscriber growth will be slow in China over the next several years, reaching a modest two million by 2011, the high-tech market research firm says.

“The most important element in the service market is content production,” says Simon Sun, In-Stat analyst. “At present, the majority of HDTV content is produced by government-led initiatives, and the quantity of programming is small.”

Recent research by In-Stat found the following:

  • HDTV subscriber revenue in China will reach $358 million by 2011.
  • HDTV set shipments will reach 19.7 million by 2011.
  • Next-generation optical disc players with HDTV-quality pictures will ship 4.4 million units in 2011.

The research, “HDTV in China, Device Comes Before Service” (#IN0703517CCM), covers the Chinese market for HDTV. It provides forecasts for HDTV subscribers and revenue, HDTV sets and set top box shipments and revenue, and next-generation optical disc player shipments through 2011 in China. It also contains extensive marketplace and technology analysis, as well as profiles of major vendors.

For more information on this research or to purchase it online, please visit:
The price is $2,495 (US).

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

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