Connect with us

Hi, what are you looking for?

New Products

Broadband Rated Most Important Wireline Service

In-Stat Survey Reveals North American Households Rate Broadband as Most Important Wireline Service

According to the results of a new survey of US and Canadian consumers that segments households by demographics, all segments rated broadband “the communication service they can least live without,” reports In-Stat (http://www.in-stat.com). Survey results also give clues about how next-generation consumer applications, such as personal telephone numbers and address books, individual mail boxes, and user profiles, may redefine how we communicate through the personalization of traditional shared services, the high-tech market research firm says.

“Clearly, existing behavior plays a significant role in future household buying decisions,” says Keith Nissen, In-Stat analyst. “But the fact that consumers have embraced broadband in a very short period of time illustrates that consumer attitudes, regardless of age, income, or geography, can change.”

Recent research by In-Stat found the following:

  • There is significant diversity among BB households regarding lifestyle, interests, activities, and buying behavior.
  • 72% of all leading-edge BB households in North America already have a cable service bundle. “Me-Too” type services will not be enough to win away these consumers.
  • 85% of all broadband household segments favor the quadruple play.

The research, “A Study of Broadband Households and IMS Consumer Markets” (#IN0602881WWI), examines the unique characteristics of multi-person broadband households in North America. It contains extensive analysis of the traits of different types of households and how they relate to communications services. It also provides insight and advice for providers and equipment makers on how to reach and sell to these households. Results of an In-Stat survey of North American consumers and telecommunications are included.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/pcatalogue.asp?id=272 or contact a sales representative:

About In-Stat
Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat’s experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat’s insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities.

Advertisement. Scroll to continue reading.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Phono Cartridges

Review By Maurice Jeffries New Heavyweight Contenders! My first encounter with DS Audio’s fascinating line of optical cartridges and matching phono energizers (the term...

Audeze

Portable USB DACs are a new category that can take well regarded headphones from Meze Audio and Audeze to the next level when listening...

Integrated Amps

At $7499, Yamaha's flagship stereo integrated amplifier for 2020 pays homage to the company's heritage. Check out part 1 of our review.

Audeze

First impressions of a portable headphone combo for audiophiles using the Clarus CODA USB DAC with the Audeze LCD-1 planar-magnetic over-ear headphones.

A/V Receivers

Denon's 2020 middle-of-the-line 9.2-channel home theater receiver superbly handles surround sound, while ushering in support for 8K TVs.

Digital Music Systems

In part 2 of our review we compare the Songbird hifi streamer with some affordable DACs and speakers.

You May Also Like

Articles

Build a complete audiophile-grade stereo system with Acoustic Energy AE1 Active Bookshelf Loudspeakers and the hi-fi components that sound best with it.

Phono Cartridges

Review By Maurice Jeffries New Heavyweight Contenders! My first encounter with DS Audio’s fascinating line of optical cartridges and matching phono energizers (the term...

Headphones

Sony's 360 Reality Audio positions sound in a spherical space to evoke feelings of being in a music studio or live concert venue. It...

News

(January 12, 2021) Enjoy the Music.com and ecoustics are thrilled to announce our new content sharing partnership, expanding the reach of both online publications to a wider...

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2021 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.