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Audio-Technicas CES 2009 Lineup of New High-Performance On-Ear and Over-Ear Headphones Offers Exceptional Sound Quality, Style and Value

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LAS VEGAS, NV, January 8, 2009 — CONSUMER ELECTRONICS SHOW (CES) — For 2009, Audio-Technica offers on-ear and over-ear headphones for consumers that deliver the clear and natural sound that is built into every Audio-Technica product. They are available in a wide variety of styles for everyone seeking the very best in personal music listening.

Recently announced and currently shipping, the company’s newest headphones include the ATH-ES3A and ATH-FC700A on-ear headphones, and the ATH-SQ5A and ATH-ESW9A over-ear designs. They join the ATH-ON3A and ATH-ES7 on-ear and ATH-PRO5MSA and ATH-PRO5VA over-ear models to create a complete lineup of high-performance headphones for every listener and budget. Suggested retail prices range from $69.95 to $549.95 each.

The headphones are all engineered for exceptional sound quality, and incorporate high-performance features such as high-efficiency drivers and premium-quality internal components and wiring to deliver impactful bass, a detailed, accurate midrange, clear, extended treble, and outstanding dynamic range and impact.

The headphones are designed for maximum comfort and easy portability, featuring soft, padded ear cushions that provide long-wearing comfort, along with maximum acoustic isolation. The headbands are made with lightweight, flexible material that adjusts to provide a secure, comfortable fit.

Following is an overview of Audio-Technica’s on-ear and over-ear headphones at CES 2009.

ATH-ON3A (SRP: $69.95) — The new ATH-ON3A delivers expansive sound from a unique and stylish design. Slim and ultralight, it utilizes rare-earth magnet drivers to deliver dynamic and natural sound from any music source. The on-ear headphones fold flat for easy storage, and are available in black.

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ATH-ES3A (SRP: $99.95) — Premium aluminum housings and headband give these new on-ear headphones great looks and durability, and large-diameter neodymium-magnet drivers provide exceptional sound. Available in black or silver, the fold-flat ATH-ES3A comes with a durable travel bag for easy portability.

ATH-FC700A (SRP: $119.95) — These lightweight, ultraportable on-ear headphones deliver the full spectrum of high-fidelity sound — and they’re available in a variety of appealing colors including red, purple, white and black. Designed to deliver superior audio quality, the new ATH-FC700A incorporates powerful drivers and neodymium magnets for rich, pure sound with outstanding clarity and full-range frequency response. They are supplied with a durable travel pouch, a 1.6-foot cable and a 3-foot extension cable.

ATH-PRO5MSA and ATH-PRO5VA (SRP: $119.95) — The ATH-PRO5MSA has an outrageous camouflage design that designed not to blend in with the crowd. It’s perfect for the aspiring or working DJ, with rotating, closed-back earpieces that allow easy one-ear monitoring, and a rugged, flexible coiled cable. The silver-finish ATH-PRO5VA version, like the ATH-PRO5MSA, provides powerful bass with plenty of punch, along with clear midrange and treble.

ATH-SQ5A (SRP: $179.95) — These new, uniquely designed headphones feature rectangular-shaped earpads with advanced-technology drivers that deliver clear and natural, true studio-quality sound with extended frequency response. They combine exceptional performance with total comfort, thanks to their generously cushioned earpads, and a headband that extends and contracts for a customized fit. The ATH-SQ5A includes a 1.6-foot cord with a three-foot extension cord.
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ATH-ES7 (SRP: $199.95) — Featuring a sleek, stainless steel design, these on-ear headphones are perfect for audiophiles. Available in black or white, they feature 42 mm drivers with high-efficiency neodymium magnet systems and copper-clad aluminum-wire (CCAW) voice coils, to deliver high-resolution sound with extraordinary bass, midrange and treble reproduction, imaging, and dynamic impact. Their padded ear cushions provide unmatched comfort and maximum acoustic isolation.

ATH-ESW9A (SRP: $549.95) — The new ATH-ESW9A over-ear headphones combine ultra-high-end audio performance with stunning design. Its wooden ear housings are made of striking, exotic African paddock wood that also contributes to the headphones’ superior acoustic reproduction. The ATH-ESW9A utilizes an advanced-technology neodymium driver that delivers extraordinary sonic accuracy and musical realism, and features generously padded ear pads for unmatched comfort.
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Celebrating 47 years of audio excellence, Audio-Technica is renowned worldwide for a broad range of consumer and professional audio products, including high-performance headphones, microphones, wireless systems, turntables and phono cartridges. Winner of numerous industry awards, Audio-Technica designs and manufactures products that set quality, durability and price/performance standards for major concert tours, broadcast and recording studios, corporate and government facilities, theaters, house-of-worship venues, and consumer applications. Learn more at www.audio-technica.com.

— For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com

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— For further information regarding product availability and pricing in the United Kingdom, please contact Denise Burnage (dburnage@audio-technica.co.uk); in Germany, please contact Anja Groth (a.groth@audio-technica.de); in the rest of Europe, please contact Evangeline Pirot (epirot@audio-technica-europe.com).

Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall 2,
Booth #26626 during CES 2009 in Las Vegas, NV.

Contact: Frank Doris
FM Public Relations
Tel: (631) 385-1304
Fax: (631) 612-2400
frank.doris@fm-group.net

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