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New Products Reveal How Businesses Are Leveraging Sale And Marketing Software

Leogang, Austria ( NewsEcoustics ) August 27, 2007 — Appcraft ( ), a software retailer, have noticed a growing trend among businesses large and small to become reliant on software as a means of attaining increased efficiency and performance for sales and marketing functions.

Wolfgang Schmuck of Appcraft ( )comments: “as more businesses move online, they are becoming more reliant on software to measure sales, performance and return on investment. It is now possible to track the amount of conversions that you attain from different marketing mediums, which is making businesses much more effective in how they allot resources.”

The company revealed that they have seen a sharp increase in sales of business software over the last 6 quarters, which they attribute to this trend coupled with business software becoming less expensive.

Wolfgang Schmuck explains how he feels the market should change over the coming months: “I think we can expect sales of business software to continue to grow in the vibrant economy we find ourselves in currently. It is also the case that business software is reducing services and employment costs, so should not be an area where businesses are not willing to invest.”

About Appcraft ( ):

Appcraft ( ) are a software retailer that sell computer software, business software, video converter software, audio software and data backup software. The company’s reputation is based on their competitive pricing strategy and excellent customer service. This includes offering free shopper support — which involved answering questions in relation to downloading software, buying software, registering software and requesting serial numbers. They also protectively help customers to get in touch with the software owner — forwarding enquiries on their behalf. The company also uses a secure server which encrypts their customers data, therefore protecting credit card and personal details.

Contact Appcraft ( )

Wolfgang Schmuck
Postfach 24
5771 Leogang


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