YouTube has transformed how consumers research products before they make the final decision to buy and it’s had a huge impact on consumer A/V in a very short period of time. We have our own channel and a new weekly live program that we are producing with Audioholics that you can watch each Sunday night at 11pm Eastern. Multiply one channel per publication and then toss the 50+ channels on YouTube run by the audio enthusiasts and you end up with a lot of hardware-focused channels. I think it’s fair to say we’re reaching the saturation point. But what about music?
How many audiophile community channels are focused on music and the people behind it?
One of the largest headphone manufacturers in the world is taking a different approach and we’re extremely excited about Sennheiser’s new ‘The Pulse’ YouTube channel.
The audio manufacturer has created a dedicated online community for music enthusiasts and industry professionals that looks very interesting.
‘The Pulse’, was designed to give viewers a behind-the-scenes look at the work of some of the world’s most ingenious creators and innovators. Creating a community of like-minded enthusiasts, The Pulse addresses anyone who is passionate about music and sound – and loves knowledge sharing, too.
“We have connections with so many amazing people in the music industry, so we wanted to create a platform that would shine a light on their careers and their work in an unconventional way,” says Pierre Morant, Head of Relationship Management Professional Audio at Sennheiser.
“On The Pulse, we are sharing the stories of musical legends and engineers, their tips and tricks, and the audio tools they use to create their music.” The YouTube channel addresses music fans, up and coming artists and aspiring engineers, as well as seasoned professionals – its viewers are as diverse as the music business itself, and they can be sure they’ll be finding out what’s new and cool in the industry.
The Pulse takes its viewers to places they wouldn’t normally see, from the role of a monitor engineer and the key skills needed to succeed in establishing a career touring the world as a live sound engineer with Mike Flaherty, monitor engineer for Shawn Mendes, to checking out Frank Turner’s new studio and hearing him reveal how he sets up his go-to Neumann U 87 and Sennheiser MD 441, e 906, e 901, e 902, e 904 and e 914s mics and how that translates into a mix.
“Sennheiser have been with me every step of the way on my journey into the world of being a producer, building my own studio, and learning how to record and mix music,” says Turner. “It’s a new passion for me, so I’m always keen to talk about it, and Sennheiser equipment helps me to capture and refine the sounds I’m looking for.”
From Factory to Dance Floor
The Pulse will host a very special performance starting 17 September at 8 p.m. local time (CEST): Watch iconic DJ MOGUAI play a complete set from Sennheiser’s factory floor! MOGUAI and his team have put a year’s preparation into this set which is sure to delight all fans of electronic dance music.
“When Thomas Holz from Sennheiser approached me in Summer 2020 and asked if we could embark on a joint project, I was immediately excited,” says Zafer Isler, MOGUAI’s global commercial manager. “Then we developed this extraordinary idea – an authentic DJ set in the Sennheiser factory while the products are being manufactured! Thanks to Thomas Holz and the entire Sennheiser team for making it happen.”