Hisense Adds Dolby Vision 2 Max to Select 2026 TVs With Software Update

Hisense today announced the continued rollout of Dolby Vision 2 on select 2026 televisions, with UX, UR9, UR8, and U7 models receiving Dolby Vision 2 Max firmware updates over the coming weeks. However, depending where your model sits in the deployment line, we were told some Hisense owners may already have it available. The supported TVs include Hisense’s 2026 UX, UR9, UR8, and U7 (U7 Pro in EU, MEA, CSA) televisions running Google TV or VIDAA OS across North America, Europe, and APAC.

There is a lot to unpack regarding Dolby Vision 2, along with premium features added to Dolby Vision 2 Max. Of course there is now regular Dolby Vision (or Dolby Vision 1), which originally unlocked HDR (high dynamic range) content about 10 years ago and is available across thousands of movies and TV shows — both streaming and on 4K UHD discs. Fortunately, all Dolby Vision content is backward compatible and will play perfectly fine — and potentially even better — on Dolby Vision 2 enabled TVs.

Yes, Dolby reps told us, “better”! The reason is that TV capabilities have outpaced Dolby Vision’s original specifications, so the new versions of Dolby Vision let TV makers tap into the full potential of the latest generation TVs, with higher brightness, faster refresh rates, and greater color volume.

Ultimately, it should be automatic for the TV viewer. However, with Dolby’s new specifications filmmakers need to catch up too. Creators need to make use of Dolby’s new specification toolkit, which ultimately gets assigned as new metadata that Dolby Vision 2 TVs decode. Until that happens we won’t know the full potential Dolby Vision 2 and Dolby Vision 2 Max offers.

For a deeper discussion, watch our Dolby Vision 2 podcast here.

Dolby Vision 2 vs. Dolby Vision 2 Max

Since originally learning about Dolby Vision 2 last year, Dolby has attempted to simplify improvements for consumers.

Dolby Vision 2 TVs get:

• A powerful new image engine to deliver an enhanced Dolby Vision experience across both new and available Dolby Vision titles.
• Content Intelligence that leverages new and existing metadata to further bridge the creative suite to the viewer’s living room. Leveraging precise instructions embedded in every title, it dynamically adjusts the picture based on what you’re watching, so every scene looks its best — from the darkest cinematic moments to the most action-packed sports and games. No remote or complex settings required.
• An intensity slider allows users to control the depth and richness of their Dolby Vision 2 experience to compensate for contrast lost by viewing angles or reflections while also enabling more personalization based on individual preferences. 

Dolby Vision 2 Max TVs add:

• Authentic Motion which aims to offer a more cinematic feel while eliminating unwanted judder and soap opera effects (requires new metadata/content).
• Light Sense 2, which continuously optimizes picture quality for any lighting environment without compromising artistic intent so that even the darkest scenes in a sunlit room become crystal clear. 
• Pro settings that give enthusiasts even more precise control over how their display performs.

The Bottom Line

Hisense owners benefit most because select 2026 TVs are gaining Dolby Vision 2 Max without requiring another expensive hardware upgrade. Movie fans, sports viewers, gamers, and anyone watching in brighter rooms should see the biggest improvements, although the format’s full potential will depend on studios and filmmakers adopting the new metadata tools.

Where to Buy 2026 Hisense TVs:

• Hisense U7 (55″, 65″, 75″, 85″, 100″, 116″) – $649 to $19,999 at Best Buy
• Hisense UR8 (55″, 65″, 75″, 85″ 100″) – $1,199 to $3,999 at Best Buy
• Hisense UR9 (65″, 75″, 85″ 100″) – $2,199 to $9,999 at Best Buy

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