Pop icon Cher’s 1969 album, recorded at the legendary Muscle Shoals Studio, was both a critical success and a commercial failure. Over the years, however, 3614 Jackson Highway has only grown in stature, prime evidence of her artistry and a tasty platter of choice covers arranged with that just-right blend of Southern soulfulness and pop sheen.
That said, finding original copies of this now much sought-after album is not as easy as it used to be, and thus prices can be costly on the collector’s market in top condition. Fortunately, there have been reissues over the years, and in fact, there is a new edition from Rhino’s generally excellent High Fidelity series which you may want to consider, albeit with a bit of caution.
The basic ingredients of this new Rhino reissue appear typically idyllic: 180-gram vinyl pressed at Optimal Media, with lacquers cut by Kevin Gray at Coherent Audio from the original master tapes. The label made this tip-on-style glossy laminated cover extra spiffy, adding a silver foil finish beneath Cher’s name. With three Dylan covers, as well as tunes by Dr. John, Stephen Stills, Steve Cropper, Otis Redding, Dan Penn, Spooner Oldham, and Chips Moman, 3614 Jackson Highway has all the ingredients for a terrific listen.
My listening process began well, actually, with the Rhino HiFi edition bettering my original white label promo “Monarch” pressing, the sound appearing wider, bigger, and richer overall.
Unfortunately, on Side 2, I began to hear nasty noises, which turned out to be a rather significant rash of “non-fill.” This production error can happen when the vinyl does not melt well enough to flow into the metal stamper grooves. An imperfect copy results, bearing tiny audible pits where the vinyl didn’t fill the grooves (thus the “non-fill” designation). You can usually easily see these telltale markings, such as in the photo following.
Trying to be fair, I wrote to the label and asked if they could send a replacement, hoping my problem album was a one-off anomaly. So far, Rhino’s High Fidelity series has been exemplary.
Unfortunately, my second copy also had non-fill issues, and this time there was also an audible hairline scratch on one side! This is a very unusual occurrence, in my experience, for records pressed at Optimal. I am not entirely surprised, given the strange, upside-down socioeconomic times our world is enduring these days, where understaffing and overwork are the norm. Someone clearly was rushing the process to meet deadlines.
Stuff happens. I get it. But this doesn’t make it any easier for consumers spending $39.98 on a new record who expect perfection! So, I went ahead with writing this “heads-up” type review. I am not trying to dissuade you from buying Rhino High Fidelity’s reissue of Cher’s 3614 Jackson Highway. If you are not in a rush, you might, however, want to wait for the non-numbered regular edition of this reissue series, which I hope will be a different pressing run that will showcase all the love and care we have come to expect from Rhino and Optimal.
If you do want to order it right away, however, you can go to Rhino’s website to order it for $39.98.
Our Ratings
★★★★★★★★★★ Music
★★★★★★★★★★ Sound
★★★★★★★★★★ Packaging
Mark Smotroff is a deep music enthusiast / collector who has also worked in entertainment oriented marketing communications for decades supporting the likes of DTS, Sega and many others. He reviews vinyl for Analog Planet and has written for Audiophile Review, Sound+Vision, Mix, EQ, etc. You can learn more about him at LinkedIn.
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