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DVD Player Shopping Survey


  • More HD DVD players are likely to be purchased this year than Blu-ray
  • Women are more confused than men about how to shop for a DVD player
  • DVD-Audio/SACD playback considered most important DVD feature, while 1080p output was considered least important

The following data was collected from 2,704 online users that entered a contest give-away on from September 1-30, 2006 for an Oppo DV-970HD DVD player.

Note: 27.5% HDTV ownership shown above is inline with other industry surveys


Male 45.3% (1091)
Female 54.7% (1316)


Under 18 0.2% (6)
18-24 5.2% (124)
25-34 15.0% (360)
35-44 26.1% (629)
45-54 29.0% (699)
55 and over 24.5% (589)

Annual Household Income

Under $25,000 16.8% (404)
$25,000 – $49,999 28.5% (686)
$50,000 – $74,999 18.7% (450)
$75,000 – $99,999 10.3% (247)
$100,000 – $124,999 3.1% (75)
$125,000 or greater 3.6% (87)
Prefer not to say 19.0% (458)

Total Entries = 2,704 (USA only)

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rawdata.csv (180.5 k)

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