Survey Shows Strong Consumer Interest in 3D for Home Entertainment and Personal Media
Roxio® today released the results of a web survey that indicate significant consumer interest in not only watching 3D entertainment in the home, but also capturing and enjoying personal photos and home movies in 3D. Of those polled, 84% indicate they are interested in viewing Hollywood 3D movies in the home, while almost 80% believe they will be taking 3D video or capturing 3D photos of family events within the next five years."The results of the web survey reaffirm our conviction that the dramatic impact 3D is having on the big screen will translate to the small screen and reshape how consumers interact with personal media and premium entertainment in the home," said Mark Ely, Executive Vice President, Strategy, Sonic Solutions. "We look forward to the year ahead and using our complete Hollywood-to-Home 3D products, services and technologies to help fuel the market for home 3D."
Select Survey Findings:
3D Home Entertainment
The Roxio 3D survey revealed some of the award-winning movies, popular TV shows and key sporting events that consumers would be most interested in viewing in 3D. From a list of sporting events that included the Super Bowl, NBA Finals and the World Series, the Olympics ranked as consumers' top pick to see in 3D.
Sporting events that consumers would be most interested in viewing in 3D:
| Olympics | 42% |
| Super Bowl | 35% |
| World Series | 8% |
| Stanley Cup | 8% |
| NBA Finals | 7% |
Personal 3D Enjoyment
As well as looking at consumer interests related to premium entertainment, the survey looked at the appeal of 3D for personal media enjoyment. In addition to the almost 80 percent who believe they will be taking 3D video or capturing 3D photos within the next 5 years, a staggering 75 percent indicate they would be interested in converting some of their existing 2D personal videos into 3D content. In addition, the survey explored price sensitivity related to 3D digital camera purchases and asked consumers which family events they would be most interested in capturing in 3D.
Personal events that consumers would be most interested in capturing in 3D:
| Vacation | 65% |
| Birthday | 12% |
| Wedding | 11% |
| School Event | 6% |
| New Baby | 6% |
The informal Roxio 3D survey was conducted in March 2010 and collected responses from almost 2,000 Roxio software users residing in the U.S.