If you’re old enough you might remember the ad slogan, “Is it live, or is it Memorex?” The 1972 ad campaign for Memorex cassette tapes featured The First Lady of Song, Ella Fitzgerald singing a high note that could shatter a goblet — once during a live performance and again when played back via Memorex tape.
Although the commercial was brilliant, did it even ask the right question — is it live?
As we discussed in our last video, audiophiles have a tendency to disagree on just about everything. One can debate equipment and specifications until the cows come home, but what is it that audiophiles are actually seeking out of audio reproduction?
Is it live sound?
Is it original sound?
Is it accurate sound?
Is it hearing what the artist intended?
In this video, Emiko explains why these questions are difficult to answer, much less define.
Makes you wonder, in the pursuit of high fidelity sound, if there is an end game?
Or maybe Lady Ella was right all along. Perhaps it’s all about not being able to tell the difference between live and recorded music. If that’s the case, we still have a long way to go.
Let us know in the comments, what is your definition of audio nirvana?
You don’t have to be an audiophile to answer. Watch our video on YouTube.