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UK mobile marketing hits the mainstream with groundbreaking free text service

Worcester, September 21, 2005 — Leading SMS marketing company TxtLocal.com (http://www.txtlocal.com) today announced a landmark new “pocket marketing” service for all UK businesses – large or small. Any businesses, local service or community group can obtain a totally free mobile number and keyword to publish on their stationary to enable rapid collection of opt-in customers eager to hear about news and promotions. These customers can then be contacted very simply by text message for just 5.5p.

TxtLocal enables businesses to send text messages to their customers at a fraction of the cost of other marketing methods. “We offer a unique, highly effective and ultra low cost customer contact solution – the majority of our users report a 40% response to promotions and a 200% increase in sales. TxtLocal is so effective because you target your advertising directly to customers who have requested it — straight to their pocket” said TxtLocal Managing Director, Alastair Shortland. “SMS has already become a very important business communication and promotional tool for many businesses in the UK. TxtLocal offers any UK business, large and small, the ability to quickly and inexpensively harness the power of SMS marketing in their day-to-day operations. Our new offer of a free mobile number and keyword will make the collection of opt-in customer mobile numbers a breeze.”

Tim Cooper, an Essex nightclub manager says: “We use TxtLocal to send messages direct to customers. We target the promotion for 4pm on Friday and say “Show this message on the door to get £2 off the entrance fee”. Most weeks we get a 40% response. Far cheaper, more effective and immediate than sending letters, and it brings a community feel to our club.”

Jim Woods, a hairdresser in Derby says: “Since using TxtLocal there is never a quiet period in the salon. We Have 300 customers on our list. If we need to fill seats we simply send 100 messages offering a 20% discount if you come to us before 6pm. The response is fantastic, sometimes too good!”. Jim Woods

Al Shortland adds: “We offer the most accessible and easy to use SMS solution in the UK. The aim of TxtLocal is to revolutionize the SMS marketing industry and enable anyone to set up their own campaigns within minutes with no setup costs. We plan to do for SMS mobile marketing what Hotmail did for email.”

Interested businesses can simply go to http://www.txtlocal.com to instantly register for their free account.

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Key Features Of TxtLocal
* Send SMS directly to customers from any Internet enabled PC — instantly or scheduled up to 1 year in advance
* All accounts & mobile numbers provided free of charge. These can be published anywhere and everywhere to collect opt-in customers.
* All new users receive 10 free SMS messages to test their account. Additional messages cost from just 5.5p each.
* Import contacts into TxtLocal from any existing list.
* Store your contacts in our database for easy access.

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