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Taiwan & Korea Lead in the adoption of Consumer Technologies

For Immediate Release
Contact: Jenny Barrett or Chelsey Tyson
Parks Associates
972-490-1113
Email: jenny@parksassociates.com; chelsey@parksassociates.com

Taiwan & Korea Lead in the adoption of Consumer Technologies

U.S. consumers lead the world in consumption of television-related products; Asian consumers lead in computer products

Dallas, Texas December 21th, 2005 — Taiwan and South Korea lead the world in the adoption of consumer technologies, according to Global Digital Living (GDL), a new international study from Parks Associates.

GDL surveyed over 10,000 households in 13 countries and ranked nations according to their proclivity to adopt and use MP3 players, video-on-demand (VOD), home networks, computers, online services, and similar advanced technologies. The United States proved the most receptive to TV-related technologies (such as DVRs and digital cable) but fell behind Taiwan and Korea in the adoption of computer-related technologies. Europe countries generally placed behind North America and developed Asian countries like Japan in the adoption of all categories surveyed.

“Each nation has particular strengths and weaknesses in terms of technology adoption,” said John Barrett, director of research at Parks Associates. “Canada, for instance, is a very impressive market for home networking while Japan is the undisputed champion for mobile phones, with over one-half of all Japanese households using mobile phone features like e-mail or photo messaging every month. Of course long commute times in Japan encourage the use of mobile phone entertainment features.”

The results of the Global Digital Living survey were released to coincide with the upcoming Consumer Electronics Show (CES) in Las Vegas where Parks Associates will be on-hand to discuss the results (South Hall, booth 25539). For additional information on Global Digital Living, visit www.parksassociates.com or contact 972-490-1113 or sales@parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are “digital” or provide connectivity within the home. The company’s expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.
Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts Fall Focus and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com.

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