Connect with us

Hi, what are you looking for?

New Products

Spec Research and Its X-Gene Brand Products Select Antarra Communications as Agency of Record

Look for the Upcoming Launch of the X-Gene Hubsucker!

Garden Grove, Calif., — February 4, 2008 — Antarra Communications, a fast growing public relations and marketing communications firm was selected as Agency of Record by Spec Research Inc, a manufacturer of peripherals and accessories for computer and consumer electronics products.

OWe spent a long time searching for an agency that had specific experience in consumer electronics, especially the input device and accessories market segment. Antarra Communications has a successful award-winning history in these vertical markets,O stated Joseph Shih, president of Spec Research Inc.

Spec Research is an established OEM manufacturer thatOs introducing its own X-Gene branded product line. Antarra’s consumer electronics expertise and established agency team were key factors in the decision.

OWeOre impressed with the scope of the X-Gene product line. TheyOve won a prestigious 2006 Innovations Award at CES plus other international design awards. The products planned for 2008 will continue their tradition of innovation combined with good consumer value,O stated Antarra Communications Principal and co-founder Susan van Barneveld.

The firm will focus on increasing awareness and driving sales of the X-Gene products through strategic counsel, media relations and corporate branding support. The company is aggressively planning several new product launches in the next few months.

Advertisement. Scroll to continue reading.

The account will be lead by AntarraOs New Jersey and Garden Grove, California offices. Work will focus on national and local media relations, sponsorships, events and corporate positioning.

Doris Emich, VP of Marketing for Antarra Communications in New Jersey stated, OOur relationship will be exciting as we introduce the wide variety of X-Gene branded products planned for 2008. Our East Coast team will be providing media relations, while the West Coast will focus on corporate positioning and strategic client counsel.O

About Antarra Communications
Founded in 2001, Antarra Communications is a forward-looking international marketing communications firm featuring a wide array of marketing and public relations services. Headquartered in Garden Grove CA, with a New Jersey office to serve its growing list of clients located in the major tech centers of the U.S. and around the world. Visit “http://www.antarra.com” or call 714-891-3660.

-30-

Press Contact:
Barbara Stracner
Tel. 714-891-3660 x10
bstracner@antarra.com

© 2008 Antarra Communications All rights reserved.
Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

Advertisement. Scroll to continue reading.

Spec Research Reviews

From Critics Around the Web

Click to comment

You must be logged in to post a comment Login

Leave a Reply

Advertisement

New Products

New Products

VIZIO just released their 2020-2021 TV lineup, which includes the company's first-ever OLED 4K TVs in conjunction with 19 LED-backlit 4K LCD TVs in...

Bowers & Wilkins

Bowers & Wilkins introduces Signature 705 ($3,999/pr) stand-mount and Signature 702 ($6,499/pr) floor standing loudspeakers with upgraded components and finishes.

New Products

The $399 UE HYPERBOOM is a Bluetooth wireless speaker that is the biggest, loudest and bassiest from the Ultimate Ears BOOM lineup.

Bang & Olufsen

Top-of-the-line 8K OLED TV for 2020 with folding panels that combines expert craftsmanship with the best in OLED TV technology.

A/V Receivers

2020 Denon 8K A/V receivers are packed with the latest home theater technology. New models include the AVR-X6700H, AVR-X4700H, AVR-X3700H and AVR-X2700H.

New Products

Affordably priced 2.1-channel sound bar system with wireless subwoofer, Chromecast built-in and support for 8K TVs.

You May Also Like

New Products

VIZIO just released their 2020-2021 TV lineup, which includes the company's first-ever OLED 4K TVs in conjunction with 19 LED-backlit 4K LCD TVs in...

Bowers & Wilkins

Bowers & Wilkins introduces Signature 705 ($3,999/pr) stand-mount and Signature 702 ($6,499/pr) floor standing loudspeakers with upgraded components and finishes.

New Products

The $399 UE HYPERBOOM is a Bluetooth wireless speaker that is the biggest, loudest and bassiest from the Ultimate Ears BOOM lineup.

Bang & Olufsen

Top-of-the-line 8K OLED TV for 2020 with folding panels that combines expert craftsmanship with the best in OLED TV technology.

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.