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Sharp Announces 50-inch LCD TV Prototype 1-inch Thin


Sharp Develops New LCD Technologies That Achieve High Image Quality, Super-Thin Profile, and Advanced Environmental Performance

Bringing Together an Essential Refinement of Its LCD Technologies Toward Creating the TV of the Future

Sharp Corporation has further refined the essence of its LCD technologies and brought them together to develop a prototype LCD TV that far surpasses existing models in terms of image quality, thin-profile design, and environmental performance. Sharp is focusing its vision on the world to come and working to create the television of the future.

The shift to digital broadcasting continues to advance around the world, and in this environment, demand for LCD TVs is growing rapidly on a global scale. Outstanding features such as thin profile, high-resolution image display, and low power consumption make LCD TVs attractive both as primary televisions in living rooms and as personal TVs in private spaces.

At the same time, as broadcasting and communications shift to digital format, an environment is now in place that enables viewers to watch noise-free high-definition video images simply and easily.

Under such circumstances, consumers in the future will be seeking even higher image quality, larger screen sizes, completely new designs that will revolutionize living spaces, and advanced environmental performance.

The prototype LCD TV developed at this time brings together Sharp’s unique, one-of-a-kind LCD technologies nurtured over long years of experience in this field to achieve unprecedented, mind-boggling levels of performance and design with a thickness of 20 mm (main display section; 29 mm at the thickest part), contrast ratio of 100,000:1, and power consumption of 140 kWh/year in a 50-inch class TV.

By working to achieve further innovations in LCD technology in the future, Sharp will be creating LCD TVs that will completely transform living spaces and become the support and driving force behind the digital video culture of the 21st century.

Overview of Prototype 52V-Inch TV

Contrast 100,000:1
Color reproducibility 150% of NTSC color gamut
Thickness 20 mm (main display section); 29 mm (thickest part)
Weight 25 kg
Annual power consumption* 140 kWh/year

* Annual power consumption is the amount of electrical power used in one year calculated according to the Energy Conservation Law based on screen size and type of receiver and standardized to the average daily viewing time of a typical household (4.5 hours).

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