Connect with us

Hi, what are you looking for?

New Products

Sennheiser Appoints Jo Ann Anderson Marketing Communications Manager

To spearhead a wide variety of key MARCOM related activities and communication strategies

January 1, 2006 — Old Lyme, Connecticut — Sennheiser Electronic Corporation (SEC), a leading provider of professional audio products for recording, live sound, installed sound, broadcast, film and television, and consumer markets continues to energize its communications efforts with the recent appointment of Jo Ann Anderson to the position of marketing communications manager.

In her new role, Jo Ann will spearhead a wide variety of key MARCOM related activities and communication strategies for all U.S. business channels; managing the creative development and production of communications tactics and programs; negotiating and implementing media; supervising external advertising and public relations agencies and consultants; and overseeing the Sennheiser marketing budget. In addition to working with communications partners across the country, Jo Ann supervises a staff of four at SEC.

“During this time of tremendous growth and activity for Sennheiser, we’re delighted to have JoAnn join us in this pivotal role,” says Stefanie Reichert, Sennheiser vice president strategic marketing. “Her background in the consumer and telecommunication business, excellent communication and organizational skills, high energy level, and entrepreneurial work ethic will be key assets as we work to build our brand across all channels and deliver the right communication tools to our sales teams and distributors.”

Jo Ann joins Sennheiser from the Boston University Corporate Education Center where she was responsible for all global marketing communications, strategic positioning and branding for the university’s technology training Affiliate Network. Previously, she held key marketing and channel management positions at GN Netcom, a leading provider of telephone headsets and hands-free communication technologies. Earlier in her career, Jo Ann co-founded Terrapin Associates, an award-winning communications firm specializing in video and multi-media productions for marketing, training and trade shows.

About Sennheiser
Established in 1945 in Wedemark, Germany, Sennheiser is the acknowledged world leader in microphone technology, RF-wireless and infrared sound transmission, headphone-transducer technology, and, most recently, the development of active noise-cancellation. Sennheiser Electronic Corporation is the wholly owned U.S. subsidiary, with headquarters in Old Lyme, Connecticut.

Advertisement. Scroll to continue reading.

Sennheiser Communications A/S is a joint venture between Denmark’s William Demant Holding A/S and Germany’s Sennheiser electronic GmbH & Co. KG. The organization, headquartered in Copenhagen, develops and distributes telecommunications products worldwide. In the US, the line is distributed by Sennheiser Communications, a division of Sennheiser Electronic Corporation, under the direction of Bill Whearty, vice president.

For additional information about Sennheiser, visit www.sennheiserusa.com.

# # # # #

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Our Reviews

Reviews

BDI sets a high bar with another modern media console designed to conceal all your electronics and a sound bar in an elegant ventilated...

Reviews

Nobody needs to be reminded that the past four months have taken a toll on our collective psyches; being quarantined for months in New...

LG Electronics

The LG Tone Free Earbuds with Meridian technology include a unique UV-light disinfecting wireless charging case and are undeniably better sounding than AirPods.

LG Electronics

A go-anywhere portable wireless speaker with multi color lighting effects that leaps to the top of its class thanks to Meridian Audio technology.

Computers

Rock solid adjustable motorized standing desk that raises or lowers at the touch of a button. Budget priced at only $379.

Master & Dynamic

The Master & Dynamic MW07 Go ($199) is probably a better pick for most people, however the MW07 Plus ($299) has better sound quality...

You May Also Like

New Products

Sennheiser's top-of-the-line True Wireless Earbuds for 2020 feature active noise cancellation, auto-pause, transparent hearing and touch controls with 7 hours of battery life.

New Products

$199 True Wireless earbuds with a bespoke acoustic system featuring customizable touch controls, all-day comfort and 7 hours of battery life.

Reviews

The Sennheiser HD450BT are solidly built wireless over-ear headphones that sound great for the price and include top-notch noise-cancellation.

New Products

Sennheiser just introduced third-generation MOMENTUM over-ear wireless headphone with active noise cancellation, Auto On/Off and Smart Pause.

Advertisement

ecoustics is the unbiased resource for the latest technology news, coolest gadgets, and best consumer electronics. Plus get product reviews, roundups and deals from all over the web on everything electronic. Read more



Copyright © 1999-2020 ecoustics | Disclaimer: ecoustics may earn a commission when you buy through links on our site.