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SE2 Labs Selects Marketing Matters as Public Relations Agency of Record

Manufacturer of Personalized, One-Box Home Entertainment System Selects Established Communications Firm to Head PR Efforts

DRAPER, UTAH — July 30, 2007 — SE2 Labs, creators of a revolutionary product called the ITC One (Integrated Home Theater Console), has selected Marketing Matters, a full-service integrated marketing communications agency, as its public relations agency of record. Set to launch the company and the ITC One to the market in the summer/fall of 2007, SE2 Labs will look to Marketing Matters to direct all PR campaigns, as well as handle all corporate PR for the company.

The ITC One is the world’s first personalized, fully-integrated, one-box home entertainment solution. More than a new product launch, the introduction of SE2 Labs’ ITC One, the first in a family of ITCs, will result in an entirely new category in home electronics. It represents a true evolution within the industry — the ITC One is THE new architecture for all A/V Multimedia systems. SE2 Labs will unveil and release full details about the ITC One at CEDIA EXPO 2007 in Denver September 5-9.

With each ITC One, custom installers or end users design a personalized system from the SE2 website. Each ITC is then built and shipped within days. The following components can be included: Microsoft X-Box 360, X-Box 360 HD DVD Player, Nintendo Wii, DirecTV, High-Def Tivo, Dish Network DVR, national cable providers DVR, including Comcast, Time Warner, Cox Cable and many more, AMX Netlinx Control System, High-End Digital Surround Processor, Bryston Pre-Amp Processor with full digital outputs, IcePower High-End D-Class Amplifiers, High-End Video Processor, Front Touchpanel Screen, Apple Video iPod with Dock, proprietary Remote Control, Power Conditioning, Transparent Cabling and Cable Harness and an Anti-Noise and Vibration System — all integrated through a revolutionary design to work together from an elegant, compact box — It’s like a house full of electronics slimmed down to a small console — 18″ Wide x 21″ High x 20″ Deep.

To provide a complete home theater setup, SE2 Labs has also partnered with some of the industry’s most elite manufacturers, including Vidikron and Triad, to sell the ITC One as a package alongside ‘good, better, best’ speakers, projectors and screens. The ITC One can even be customized for commercial applications, including corporate and education environments — providing all multimedia needs, even video conferencing, for the board room or class room.

SE2 Labs’ ITC One is the brainchild of Michael Pyle, a creative problem solver with over 12 years experience in high-end home theater and control integration. A true pioneer of ultra high-end home theaters, Pyle co-founded A/V installation firm Aurant, well known for designing some of the most sophisticated home integration systems imaginable. Pyle has spent years researching and specializing in intuitive user interfaces. He has over a decade experience selling and installing successful luxury CE brands.

Pyle cited Marketing Matters’ long experience in building luxury brands in the consumer electronics, custom installation and technology markets, as well as the agency’s ability to reach affluent customers who purchase premium home goods.

“Marketing Matters came highly recommended to us by some of the biggest names in the custom installation industry,” said Michael Pyle, president and CEO of SE2 Labs. “They have demonstrated that they have the drive, energy and know-how to launch our new product and build the momentum we’re looking for.”

“We’re very excited to add SE2 Labs to our client portfolio,” said Coleen Sterns, president of the Hollywood, Florida-based Marketing Matters. “I truly believe SE2 Labs and the ITC One will revolutionize our industry. Never before has a manufacturer created a one-box solution that integrates so many components and that is so easy to install and place within a home. We expect great things for this company.”

In Brief: Release Summary
• SE2 Labs has selected Marketing Matters as its public relations agency of record.
• Marketing Matters is a full-service public relations, advertising and marketing firm based in Hollywood, Florida, with long experience in representing premium brands.
• SE2 Labs and the ITC One is the brainchild of Michael Pyle, a creative problem solver with over 12 years experience in high-end home theater and control integration.
• The ITC One is the first personalized, fully-integrated, one-box, multi home entertainment system. More than a new product launch, the introduction of SE2 Labs and the ITC will result in an entirely new product category in home electronics.
• The ITC One is the first in a family of ITCs.
• SE2 Labs will debut the ITC One during CEDIA EXPO 2007 in Denver September 5-9.

About Marketing Matters
Since its inception in 1997, Marketing Matters has been a full-service integrated marketing communications agency based in Hollywood, Florida. The agency offers turnkey management and high quality marketing materials and services, helping its clients manage their brands effectively and in turn expand their market presence. Among Marketing Matters’ specialized services are: public relations, advertising, programs and product launches, and the design of promotional materials that range from a single page flyer to a monthly newsletter or a sophisticated, glossy, custom-published consumer magazine. Marketing Matters also provides full trade show and event management, Web site design and development, corporate identity development and other services that ensure successful branding and realization of marketing objectives.

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For more information about Marketing Matters and its services, visit or contact Veronica Esbona at 954-925-1511, or email her at

About SE2 Labs
SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best in breed components, including a high-def player, audio, video, gaming, control devices, and more — all built-in a single, compact box. Coupled with a patented cooling system, revolutionary mechanics and a streamlined console design, the ITC One creates an entirely new product category in home electronics. ITC’s are also available with displays, speakers and other peripherals for a complete home entertainment setup. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

For more information about SE2 Labs and its breakthrough products, please visit or call (801) 523-2600.

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