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SE2 Labs Introduces The ITC One: The Worlds First Personalized, One Box Home Entertainment Solution

Architect of All-in-One Home Entertainment System
Creates an Entire New Product Category, Spurs Evolution of CE Industry

DRAPER, UTAH — September 6, 2007 — SE2 Labs announced today the introduction of a revolutionary new product called the ITC One (Integrated Theater Console). The ITC One is the world’s first personalized, fully-integrated, one-box home entertainment solution. More than a new product launch, the introduction of SE2 Labs’ ITC One will result in an entirely new category in home electronics. The ITC One will be unveiled at CEDIA EXPO 2007 in Denver, September 5-9.

With each ITC One, custom installers or end users design a personalized system from the SE2 website. Each ITC One is then built and shipped within days. The following components can be included: Microsoft X-Box 360, X-Box 360 HD DVD Player, Nintendo Wii, DirecTV, High-Def TiVo, Dish Network DVR, national cable providers DVR, including Comcast, Time Warner, Cox Cable and many more, AMX Netlinx Control System, High-End Digital Surround Processor, Bryston Pre-Amp Processor with full digital outputs, IcePower High-End D-Class Amplifiers, High-End Video Processor, Front Touchpanel Screen, Apple Video iPod with Dock, proprietary Remote Control, Power Conditioning, Transparent Cabling and Cable Harness and an Anti-Noise and Vibration System — all integrated through a revolutionary design, working together from an elegant, compact box. It’s like a house full of electronics slimmed down to a small console — 18″ Wide x 21″ High x 20″ Deep.

Upgrades and maintenance are easy, since every part of the ITC One is modular. All parts can be swapped or repaired with little effort — and warranties are provided for each component from the original manufacturer.

To provide a complete home theater setup, SE2 Labs has partnered with some of the industry’s most elite manufacturers, including Vidikron and Triad. These manufacturers have custom built ‘good, better, best’ speakers, projectors and screens specifically to be used with the ITC One.

The ITC One can even be customized for both residential and commercial applications, including corporate and education environments — providing all multimedia needs, even video conferencing, for the board room or class room.

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With the ITC One, a variety of components that would normally take up rooms are reduced to a small box. No need to destroy walls for wiring, uproot carpets, or build unattractive display units that don’t integrate well with your home. The product was also designed to make an installer’s job easier. All installers need to do is connect the power, video source and speakers, and turn it on. That’s it. No cabling headaches, no racks, no integration worries. With the ITC One, you just plug it in and play.

A patented cooling system maximizes the effects of induction to keep circuitry cool, while four silent, high-powered fans keep internal temperatures low. It represents a significant advantage in cooling over other systems, where internal temperatures often rise to dangerous levels. A built-in thermostat control and temperature gauge rounds out the cooling system.

An advanced mechanical isolation system protects the ITC One’s circuitry from airborne and mechanical vibration and keeps internal noises from escaping (such as a hard drive or transport). A sophisticated power conditioning system is preinstalled. Cable connections are recessed into the chassis, so you can push the unit against a wall without straining cable connections. The rear panel has lacing straps for wire management and stress relief.

Finally, the remote control for the ITC One is in a different league, with innovations like color volume feedback, remote locator beeper and RF communication. It is ergonomically designed and easy to operate. Buttons light up automatically in the dark when the unit senses movement. Each remote is tested with that individual system before shipping.

With 11 patents, the ITC One is the only high-end, all-in-one home entertainment system of its kind on the market today. The ITC One will be sold through custom installer dealers starting at an MSRP of $19,900.00.

CI experts who have experienced the ITC One can’t stop raving about the product:

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“The ITC One addresses head on the No. 1 problem with today’s technology: complication of use. You have achieved the kind of simplicity of installation and operation that have been the holy grail of our industry.” -Theo Kalomirakis, President, TK Theaters

“It appears you have designed one of the holy grails of the AV industry! One of the most compelling components was a truly unified interface. I spoke with some of the best integrators in the industry regarding your product and their comments ranged from ‘we have been trying to do this for years’ to ‘where can we buy this NOW?!’”
-Ron Perron, HCA Distributing

SE2 Labs’ ITC One is the brainchild of Michael Pyle, a creative problem solver with over 12 years experience in high-end home theater and control integration. A true pioneer of ultra high-end home theaters, Pyle co-founded A/V installation firm Aurant, well known for designing some of the most sophisticated home integration systems imaginable. Pyle has spent years researching and specializing in intuitive user interfaces. He has over a decade experience selling and installing successful luxury CE brands.

“We are very excited to introduce the ITC One to the market,” said Michael Pyle, president and CEO of SE2 Labs. “For the past three years, we’ve devoted ourselves to developing the industry’s first, true turn-key home theater system. We are confident both custom installers and end users will agree we’ve accomplished that goal. With stunning industrial design, world-class performance, superb value and ease of use, the ITC One is sure to astound even the most critical aficionado.”

In Brief: Release Summary
• SE2 Labs announces the introduction of a revolutionary new product called the ITC One.
• The ITC One is the first personalized, fully-integrated, one-box, multi home entertainment system.
• Each ITC is configured and programmed to order at the SE2 Labs. Users simply take it out of the box, connect the speakers, a display, plug in and go.
• Upgrades and maintenance are easy, since every part of the ITC One is modular.
• SE2 Labs and the ITC One is the brainchild of Michael Pyle, a creative problem solver with over 12 years experience in high-end home theater and control integration.
• The ITC One will be sold through custom installer dealers starting at an MSRP of $19,900.00
• SE2 Labs will debut the ITC One during CEDIA EXPO 2007 in Denver September 6-9.

About SE2 Labs

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SE2 Labs is the innovator behind the ITC One (Integrated Theater Console), the world’s first personalized, compact, all-in-one, plug-and-play home entertainment system. Designed to simplify the installation and enjoyment of high-end home theater systems, the ITC One integrates a variety of best in breed components, including a high-def player, audio, video, gaming, control devices, and more — all built-in a single, compact box. Coupled with a patented cooling system, revolutionary mechanics and a streamlined console design, the ITC One creates an entirely new product category in home electronics. ITC One’s are also available with displays, speakers and other peripherals for a complete home entertainment setup. The brainchild of Michael Pyle, former owner of high-end custom installation firm Aurant, SE2 Labs is headquartered in Draper, Utah.

For more information about SE2 Labs and its breakthrough products, please visit or call (801) 523-2600.

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