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Samsung Juke – Good Cell Phone but Weak Music Management

Strategy Analytics Releases “Media Devices User Evaluation: Samsung Juke”

The latest Strategy Analytics Wireless Device Lab benchmark report, “Media Devices User Evaluation: Samsung Juke,” evaluates the recently launched Samsung Juke across a number of core features, including contact management, messaging, imaging and music.

Strategy Analytics has determined that the Samsung Juke has no major but two minor usability issues related to the music player. Small screen size, as well as concerns about durability of the swivel feature were major industrial design concerns.

Playlist Needs Attention
Paul Brown, Senior User Experience Research Analyst at Strategy Analytics, commented, “Respondents found the whole process of creating and adding media to a playlist confusing. They had to open and close the device a number of times, which frustrated many users.”

Christopher Dodge, Analyst, Global Wireless Practice, added, “Users expressed mixed reactions to the unique form factor of the Samsung Juke. In particular, respondents were critical of the extremely small display size on the device.”

Clients of the Wireless Device Laboratory service can preview the table of contents and download the full report at http://www.strategyanalytics.com/press/PR00506.htm

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About Strategy Analytics
Strategy Analytics, Inc focuses on market opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems Implementation Strategies and High Frequency Market intelligence. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com

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