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Salesforce for Google Apps Announced


  • First cloud computing suite for business productivity
  • and Google expand global strategic alliance
  • Platform-as-a-Service and Google’s open platform interfaces deliver new opportunities for partners and developers NYSE: CRM, the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) and Google NASDAQ: GOOG today expanded their global strategic alliance to make it easy for companies of all sizes to run their business in the cloud with Salesforce for Google Apps. The combination of the Google Apps™ suite of productivity applications and the Salesforce suite of Customer Relationship Management (CRM) applications enables businesses to effectively communicate and collaborate without any hardware or software to download, install or maintain. Salesforce for Google Apps also leverages the Platform and Google’s open APIs, opening up even more development opportunities for developers and partners.

“Google and have always had similar models and philosophies about delivering innovations made possible by the Internet,” said Eric Schmidt, CEO of Google. “ was a pioneer in Software-as-a-Service and a year ago we joined them in this mission to bring the benefits of cloud computing to businesses of all types. Together, we are making more applications and services available online so customers can focus on building their core business rather than the applications that support it.”

“ is thrilled to be offering Google Apps integrated with our Salesforce applications and Platform-as-a-Service to the millions of businesses looking to manage their entire office in the cloud,” said Marc Benioff, chairman and CEO of “The combination of our leading CRM applications and Google’s business productivity applications pushes forward the transformation of the industry to cloud computing. The end of software is here.”

“Since the launch of Google Apps a year ago, we have been following a trail blazed by and delivering cloud computing to business of all sizes,” said Dave Girouard, Google vice president and general manager of Enterprise. “In addition to providing services to hundreds of thousands of customers, we have witnessed firsthand the benefits of the cloud: was one of the first Google Apps customers, and Salesforce has been an invaluable tool in growing Google’s business.” and Google — Cloud Computing for the Enterprise
Both and Google have altered the software landscape by delivering SaaS applications, for CRM and productivity respectively, over the Internet. Today, this shift in the technology industry is being referred to as cloud computing, and and Google are well poised to deliver it to the enterprise. In June 2007, and Google launched Salesforce Group Edition featuring Google AdWords™, which has become a valuable tool for thousands of businesses by encapsulating every element of the customer life-cycle — advertising, lead generation, sales, and customer support — in one solution. In today’s announcement, and Google are expanding their strategic alliance and delivering a second joint product to enable companies of all sizes to achieve success in cloud computing — Salesforce for Google Apps.

Salesforce for Google Apps
Salesforce for Google Apps is a simple, yet powerful combination of essential applications for business productivity (email, calendaring, documents, spreadsheets, presentations, instant messaging) and CRM (sales, marketing, service and support, partners) that enables an entirely new way for business professionals to communicate, collaborate, and work together in real time over the Web. Salesforce for Google Apps offers a complete way for businesses to harness the power of cloud computing without the cost and complexity of managing hardware or software infrastructure. Salesforce for Google Apps includes:

  • Salesforce and Gmail™ – Businesses can now easily send, receive and store email communication, keeping a complete record of customer interactions for better sales execution and improved customer satisfaction.
  • Salesforce and Google Docs™ – Create, manage, and share online Google Documents, Google Spreadsheets, and Google Presentations within your sales organization, marketing group, or support team for instant collaboration.
  • Salesforce and Google Talk™ – Instantly communicate with colleagues or customers from Salesforce and optionally attach Google Talk conversations to customer or prospect records stored in Salesforce.
  • Salesforce and Google Calendar™ – Expose sales tasks and marketing campaigns from Salesforce on Google Calendar. Built by Appirio, this application is one example of a new category of partner extensions to Salesforce for Google Apps.

“ and Google have changed the game again. This is, hands down, the best example of the consumerization of the enterprise. This is revolutionizing the way people work,” said Sheryl Kingstone of the Yankee Group.

“The combined offering from and Google brings together the best in enterprise CRM and productivity applications, all delivered over the Internet. Salesforce for Google Apps enables us to extend our company’s SaaS strategy even further,” said Doug Menefee, CIO of The Schumacher Group.

“While has always enabled us to work easily with client desktop productivity tools, we love that we now have the freedom to run our office in the cloud,” said Prasan Vyas of UST Global.

Advertisement. Scroll to continue reading. and Google Platform — Delivering Success to Partners and Developers and Google’s alliance has created the world’s largest cloud computing platform for building and running applications. The Platform-as-a-Service encompasses a complete feature set for the creation of business applications and Google’s open APIs enable integration and extension of the applications in Google Apps. The integration of the two creates many new opportunities for developers and partners to build and run business applications that help customers run their entire business smarter in the cloud. Today, applications like sales quote generation and business forecasting are now easy to build and test, and can be deployed by customers with just a few clicks via the AppExchange.

Appirio and Astadia are the first companies to take advantage of these new development opportunities made possible through the Google and partnership. Each company has developed several applications that enhance Salesforce for Google Apps, and all of these applications are available today in a newly created AppExchange category, Google Apps, here.

Pricing and Availability
Salesforce for Google Apps is available today to all customers at no additional charge. also will be offering Salesforce for Google Apps Supported, a package that includes integrated telephone end user support, unified billing and provisioning, enhanced platform APIs, additional third party applications, and advanced Google Apps functionality, all for $10 per user, per month. This package is currently scheduled to be available in Summer 2008.

For more information, visit or call 1-800-NO-SOFTWARE.

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

About is the market and technology leader in Software-as-a- Service (SaaS) and Platform-as-a-Service (PaaS). The company’s portfolio of SaaS applications, including its award-winning CRM, available at, has revolutionized the ways that customers manage and share business information over the Internet. The company’s PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the platform, available at, can be easily shared, exchanged and installed with a few simple clicks via’s AppExchange marketplace available at

As of January 31, 2008, manages customer information for approximately 41,100 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO- SOFTWARE.

Google, Google Apps, Google AdWords, Gmail, Google Docs, Google Talk, and Google Calendar are registered trademarks of Google Inc. All other company and product names may be trademarks of the respective companies with which they are associated.

Copyright © 2008, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of, inc., and owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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