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RIDATA 16X DVD-R Media Now Available From Advanced Media

Fast, New Discs Feature High Compatibility with Popular Drives and Players

Diamond Bar, CA — June 07, 2005 –Advanced Media, Inc., announced today the addition of 16X DVD-R discs to its popular RIDATA brand lineup of high quality recordable media. The new RIDATA write-once formatted 16X DVD-R is a high-capacity multimedia data storage medium that can accommodate an entire full-length movie on a single disc. The RIDATA brand 16X DVD-R discs are available through selected retailers, distributors and online outlets in North and South America.

“Our 16X DVD-R discs continue RITEK’s global status as a technology leader in the optical storage media industry,” stated Harvey Liu, President of Advanced Media, Inc. (RITEK USA). “Discs of this incredibly fast speed require an extremely precise production process as well as the highest quality materials and cutting edge production technology.”

With its large 4.7GB capacity and great capability for consistent accurate multimedia recording, the write-once formatted 16X DVD-R RIDATA disc provides a dependable high-speed storage medium. In terms of high speed, the Advanced Media RIDATA 16X DVD-R can accurately record a 4.7GB disc in approximately five minutes.

The new write-once media features high compatibility with all popular DVD-R recording hardware. The disc is also backward compatible with DVD-R recorders that have proper firmware upgrades and can be used at all recording speeds from 1X through 16X.

It offers a high-quality, stable medium through the use of premium organic dyes for accurately recording all types of data. The new discs are ideal for recording up to 2 hours of DVD quality movies, crisp audio performance, archival storage, duplication, network backup, multimedia presentations, and stunning digital video/photography resolution. It too has long-term data archiving and 30 years safe storage life functionality through its excellent UV and heat resistance. A limited lifetime warranty is also included on all RIDATA media.

Its excellent durability allows over one million readings, ensuring data protection for an extended period of time. It features convenient single formatting for both video and data storage; constant linear data density; long archival and storage life; very low recording error rate; and low jitter.

Beside the new 16X DVD-R discs, the RIDATA brand includes a wide variety of CD and DVD optical discs, flash memory cards and flash memory card adapters, a USB 2.0 11-in-1 card reader, a thumb-size EZ drive portable storage device, and an assortment of media accessories.

About Advanced Media, Inc.
Advanced Media is a subsidiary of RITEK Corporation, the world’s largest optical media manufacturer. Advanced Media, Inc. is the US Headquarters for North and South American sales of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

For years, RITEK has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its QS 9000, ISO 14001, ISO 9001, ISO 9002, and Six Sigma certifications prove RITEK’s commitment to the environment and quality control.

The Advanced Media RIDATA brand currently includes: CD-R/RW, DVD-R/RW, DVD+R/RW, DVD-RAM, DVD DL, printable CD/DVD media, flash cards and USB EZ drive. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The company is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media, Inc. web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891-3660
cwarren@antarra.com

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