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Primera Integrates Qflix Enabled Drives in its Bravo Disc Publishers

Retailers can now make new profits by offering downloaded video content on DVDs that are legal, secure and reliable.

Primera Technology, Inc., the world’s leading developer and manufacturer of CD, DVD and Blu-ray™ Disc (BD) duplication and printing equipment, today announced it has integrated Sonic DVD On Demand™, which incorporates Qflix technology, the standard for recordable CSS Qflix-enabled drives into its Bravo-series Disc Publishers. Primera will exhibit its Qflix-enabled solutions at the National Association of Broadcasters Show (NAB), April 16-19, 2007 at the Las Vegas Convention Center in Las Vegas, Nevada. Primera is located in Booth SL 12405.

Qflix-enabled disc publishing equipment gives retail stores the ability to offer high-quality, professionally-burned and printed video content on DVDs, on-demand with integrated CSS copy protection. Content owners have long been requiring copy protection on replicated discs in order to protect their valuable media assets. Now, the same type of copy protection as used on replicated discs is available on-demand at retail outlets by using Qflix drives and media in Primera’s disc publishers.

“Primera sells more disc publishing equipment than any other company in the world,” said Mark D. Strobel, Primera Technology’s Vice President of Sales and Marketing. “With Sonic’s Qflix DVD On Demand software, Qflix CSS-enabled technology and CSS-enabled recordable media, Primera can provide the most affordable, reliable and complete solution for in-store, on-demand DVD movies and other video content.”

“Sonic and Primera are the perfect match for producing Qflix-enabled DVDs at retail stores,” said Tom Hogan, VP of Digital Distribution Systems at Sonic Solutions. “Primera’s highly-affordable hardware burns and prints extremely high-quality, professional-grade discs in full color. Consumers will be very pleased with the high-quality, robust discs produced by Primera equipment.”

About Qflix
Qflix is a licensing and certification program for technology and intellectual property to enable factory, in-store, and in-home systems for the on-demand, electronic sell-through of movies and video programs that can be recorded to DVD with Content Scramble System encryption. The Qflix program enables content owners, service providers, and manufacturers of media, PC DVD writers, network-connected DVD recorders, set-top boxes, and software to create reliable, compatible, and interoperable DVD-on-demand solutions. The program involves a broad set of services that includes detailed technical information, certification testing, and an intellectual property license pool to enable media and drive manufacturers to create optical discs and drives for recording CSS-encrypted video. For more information, visit http://www.qflix.com.

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world’s leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world’s best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at http://www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com. In Europe and Scandinavia, contact Primera EUROPE in Germany by phone at +49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at sales@primeraeurope.de.

About Sonic Solutions
Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) is the leader in digital media software, providing a broad range of interoperable, platform-independent software tools and applications for creative professionals, business and home users, and technology partners. Sonic’s products range from advanced DVD authoring systems and interactive content delivery technologies used to produce the majority of Hollywood DVD film releases, to the award-winning Roxio-branded CD and DVD creation, playback and backup solutions that have become the premier choice for consumers, prosumers and business users worldwide.

Sonic products are globally available from major retailers, online at Sonic.com and Roxio.com, and are bundled with PCs, after-market drives and consumer electronic devices. Sonic’s digital media creation engine is the de facto standard and has been licensed by major software and hardware manufacturers, including Adobe, Microsoft, Scientific-Atlanta, Sony and many others. Sonic Solutions is headquartered in Marin County, California.

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