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Pentax Optio S6 is the First DivX Digital Camera

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DivX Technology Adopted by Pentax to Create Industry’s First DivX Certified Digital Camera; Optio S6 Allows Users to Natively Create Video in the Popular DivX Format

SAN DIEGO – DivX, Inc. announced today that the first DivX Certified digital still camera, the Pentax Optio S6, is now available for sale in retail stores in Europe, Japan and North America. The Optio S6 represents a breakthrough device by allowing digital camera users to natively capture videos in the extremely popular DivX format for the first time.

As a fully DivX Certified Encoder device, the Pentax Optio S6 is the first digital camera that can capture full-screen VGA (640×480, 30 fps) video directly encoded into DivX on the device itself. DivX has become one of the most popular video technologies in the world by enabling the creation and distribution of DVD quality video at a file size small enough to be easily transferred among an entire ecosystem of devices and platforms.

The ultra-compact Optio S6 is a 6-megapixel still camera with unprecedented video capabilities. It sports a 2.5 inch color LCD for optimal still and video capture, and can store over an hour of DivX video.

“Due to the strong global user base on both PCs and consumer electronics devices, DivX video is an ideal fit for our product and gives our users a whole new way to create and share their own digital content,” said Kiyoshi Kawano of Pentax Corporation Product Planning Office. “We’re excited to work with the DivX team to release the first DivX Certified digital camera.”

“As the first DivX Certified digital camera in the global marketplace, the Pentax Optio S6 represents a true milestone; a powerful and elegant device that will let users capture digital content directly in the high-quality, highly compressed DivX format in the most convenient manner possible,” said Kevin Hell, Chief Operating Officer at DivX, Inc. “By achieving DivX Encoder Certification for their device, Pentax is providing real value for their users, eliminating the need to transfer large, bulky files to a computer and ensuring compatibility with one of the most popular and widely used digital media formats on the market.”

Products that bear the DivX Certified logo have undergone a rigorous quality and compatibility testing program to ensure interoperability, performance and visual quality. DivX Certified products enable consumers to create, play and share high-quality video content across a range of devices and platforms such as DVD players, recorders and portable media players. Content created on the Pentax Optio S6 will be compatible with over 50 million DivX Certified devices estimated to ship worldwide by the end of 2005 as well as hundreds of millions of copies of the DivX Player on personal computers worldwide.

The Pentax Optio S6 is available at retail stores across North America, Europe and Japan. For more information, visit http://www.pentax.com. To learn more about the DivX Certification program, visit http://www.divx.com/corporate.

About DivX, Inc.
DivX, Inc. is a digital entertainment company positioned at the center of multimedia convergence. The company’s core offering is the DivX video codec, among the world’s most popular video compression technologies with over 200 million users worldwide. The patent-pending DivX video technology offers DVD-quality at 10 times greater compression than MPEG-2 files, enabling full length films to easily fit on a CD or be delivered over broadband connections. DivX video technology powers a range of applications that span the convergence value chain, from a secure IP-based video-on-demand solution to next-generation consumer electronics products and video software applications. DivX, Inc. is headquartered in San Diego, California.

About Pentax
PENTAX Corporation is an innovative leader in the production of digital and film cameras, scopes, eyepieces, binoculars, lenses, mobile printers, scanners and internet cameras. For more than 80 years, PENTAX technology has developed durable, reliable products that meet the needs of consumers and businesses.

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